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@jorgemartinez
Results-driven marketing and sales professional with 10+ years of experience.
I am a results-driven marketing and sales professional with over 10 years of experience specializing in B2B and B2C growth strategies, digital marketing, and business development. My career is marked by a proven ability to drive revenue growth and execute high-impact campaigns that have consistently achieved multimillion-dollar results. I have a strong expertise in paid media, email marketing, social media strategy, video editing, and copywriting, which has enabled me to enhance customer engagement and expand client bases significantly.
In my most recent role as Marketing Manager at BeautyPro Group in the United States, I successfully increased services and membership sales to over $1 million USD through targeted digital campaigns. I led B2B social media outreach that generated new business opportunities and managed a multidisciplinary remote team, overseeing all client communication for over 300 customer accounts across the USA and Europe. My previous experience includes serving as Director of Marketing and Sales at Meditación Fácil in Mexico, where I increased the client base by 1,400% through innovative email marketing and social media strategies.
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Work history, roles, and key accomplishments
BeautyPro Group
Jan 2020 - Apr 2024 (4 years 3 months)
Increased services and membership sales to over $1M USD through targeted digital campaigns. Led B2B social media outreach and supervised a multidisciplinary remote team, managing 300+ customer accounts across the USA and Europe.
Meditación Fácil
Jan 2018 - Feb 2020 (2 years 1 month)
Increased client base by 1,400% through email marketing and social media strategies. Designed membership programs and established a YouTube channel, collaborating with influencers to drive sales.
Beliveo
Jan 2017 - Jan 2018 (1 year)
Managed a $1M MXN annual advertising budget and led mass recruitment campaigns, attracting over 8,000 candidates in one year. Developed internal communication strategies and enhanced employer branding.
Crecimiento Digital
Jan 2015 - Aug 2015 (7 months)
Drove the entire sales process at a digital marketing agency, closing new business deals and representing the company at the Inbound Marketing Conference in Boston. Achieved HubSpot Inbound Marketing certification.
Freelance Digital Marketing Consultant
Jan 2012 - Mar 2014 (2 years 2 months)
Developed paid ad strategies for small businesses, achieving an average 3x ROI. Managed a portfolio of 130 corporate clients and generated $36M MXN in sales.
UPS (United Parcel Service)
Jan 2012 - Mar 2014 (2 years 2 months)
Exceeded sales targets with 140% growth in client portfolio. Awarded 'World of Champions' for top sales performance in the Americas region.
UPS (United Parcel Service)
Jan 2012 - May 2013 (1 year 4 months)
Developed paid ad strategies for small businesses, achieving an average 3x ROI. Managed a portfolio of 130 corporate clients and exceeded sales targets, generating $36M MXN in sales.
Degrees, certifications, and relevant coursework
Bachelor of Business Administration, Marketing
Bachelor of Business Administration in Marketing.
Software and tools used professionally
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