Open to opportunities

Linnea Zielinski

@linneazielinski

Message

I’m a growth and SEO strategist who turns brand storytelling into measurable conversions.

United States

Message

What I'm looking for

I’m looking to join a team that values measurable growth—mixing paid, SEO, and content to maximize ROI. I want ownership of conversion-focused funnels, cross-functional collaboration, and room to scale strategy into lasting brand authority.

I’m a seasoned marketing and community executive, specializing in acquisition and retention strategies that combine paid, organic, and brand-building tactics to maximize ROI. I consistently translate technical topics for non-technical audiences across Pharma, logistics, SaaS, and more, while positioning brands for ambitious expansion.

Since Nov ‘19, I’ve run as a Self-Employed Growth Strategist, helping businesses strategically position their brands, structure websites, optimize web pages, and plan content that both ranks and drives conversions across the funnel. I collaborate cross-functionally to build parent/child content hubs, optimize editorial and product content for ranking (technical, content, and UX), and implement paid advertising campaigns to enhance visibility and reach.

Earlier, as a Site Director and SEO/Content strategist, I built strong organic growth systems and teams—growing organic traffic 210% and later increasing organic traffic PVs 234% and PPS 88% quarter over quarter, plus 633% YoY growth for organic PVs. I also led conversion-focused initiatives like member-exclusive webinars, email marketing for lead conversion and retention, and community engagement work designed to increase participation and reduce churn.

Experience

Work history, roles, and key accomplishments

Current

Growth Strategist

Current

Self Employed

Nov 2019 - Present (6 years 8 months)

Empowers businesses pursuing ambitious expansion by developing brand positioning and paid marketing strategies. Structures websites, optimizes web pages, and plans SEO- and conversion-focused content across the marketing funnel, including content hubs and paid campaigns.

Positioning Paid Advertising Website Optimization Web Optimization Content Strategy SEO Conversion Optimization User Experience (UX)Stakeholder Management

Choosy VP of Community

Meetperry

Mar 2022 - Mar 2023 (1 year)

Spearheaded community brand positioning and visual redesign, and led member-growth initiatives focused on conversion and retention. Planned and executed member-exclusive webinars and social marketing strategies, and advised on member-login feature deployment to increase engagement and reduce churn.

Positioning Visual Design Email Marketing Lead Conversion Member Retention Webinars Social Marketing Community Engagement

SEO Strategist

Hurrdat Marketing

Mar 2021 - Mar 2022 (1 year)

Spearheaded SEO strategies to improve performance for internal and client brands. Led backlink campaigns and developed content strategies through keyword research, including work involving schema, authority, and performance improvements.

SEO Backlinks Keyword Research Content Strategy Content Planning Schema Authority Building Performance Improvement SEO Reporting

SEO/ Content Strategist

With Clarity

Nov 2018 - Nov 2019 (1 year)

Led an SEO-focused overhaul of content archives, including rewrites for optimization and accuracy and multimedia additions to improve search presence and conversion. Advised on rebrand and relaunch from content, technical SEO, UX, and conversion perspectives, and built multi-platform content and engagement strategies (including newsletter funnels and email marketing).

SEO Content Archive Overhaul Multimedia Content Technical SEO UX Conversion Rate Optimization Content Strategy Email Marketing Customer Engagement

Site Director

Metro US

Mar 2017 - Nov 2018 (1 year 8 months)

Created and executed content strategy to improve SEO ranking and SERP visibility across content produced by multiple teams. Built and managed vertical strategy (e.g., health and travel), grew the SEO-focused writing team, and coordinated with marketing and sales to balance ad serving, design, and UX during a relaunch.

SEO Strategy Content Strategy SERP Keyword Identification Vertical Strategy Team Management Ad Serving UX Organic Growth Strategy

SEO Content Producer

Bauer Xcel Media

Oct 2015 - Mar 2017 (1 year 5 months)

Led strategic content creation across multiple brands to diversify content types and increase consumption across platforms, layering content to improve on-site performance. Created and executed SEO strategies using Google Analytics, developed webpage and video content direction, and partnered with technical teams to A/B test CRM campaigns.

SEO Content Creation Google Analytics Video Content Email Marketing A B Testing Performance Optimization

Site Director

Galvanized Brands

Sep 2014 - Sep 2015 (1 year)

Coordinated and oversaw end-to-end site content for EatThis.com, including animated and live videos and voice-over work. Managed monthly content planning, brand extensions, syndication relationships, and social outreach, and executed SEO overhauls and A/B-tested optimizations to improve CTR and conversion.