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Sakshi Bagora

@sakshibagora

I’m a marketing operations executive specializing in lifecycle email automation, segmentation, and deliverability optimization.

India
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What I'm looking for

I’m looking for a role where I can own lifecycle email automation end-to-end—pairing segmentation, testing, and deliverability with strong analytics—to grow revenue and improve customer journeys in a data-driven team.

I’m a results-driven Marketing Operations Executive with 3+ years of proven experience driving revenue growth through advanced automation, strategic segmentation, and deliverability optimization. In my current role, I manage full lifecycle email campaigns for 34 enterprise clients (500k+ subscribers), improving open rates by 18% and CTR by 35% through AI-driven subject line optimization, RFM modeling, and engagement-based cohorts.

I design high-performing lifecycle programs and customer journeys (Welcome, Abandoned Cart, Post-Purchase, Win-back) while maintaining exceptional inbox placement—achieving 99% inbox placement using SPF, DKIM, and DMARC compliance plus IP warming. I also build automated analytics dashboards with GA4 and Looker Studio to reduce reporting time by 60%, and I mentor teams to scale data-driven email performance.

Experience

Work history, roles, and key accomplishments

UP
Current

Marketing Operations Executive

Uplers

Mar 2025 - Present (1 year 3 months)

Manage lifecycle email campaigns for 34 enterprise clients and 500k+ subscriber databases, improving average open rates by 18% using AI-driven subject line optimization and behavioral triggers. Increased CTR by 35% through RFM modeling and cohort segmentation, while maintaining ~99% inbox placement via SPF, DKIM, DMARC and IP warming; reduced reporting time by 60% with GA4/Looker Studio dashboards

EV

Campaign Coordinator

EvenDigit

Jun 2023 - Feb 2025 (1 year 8 months)

Designed and executed revenue-focused email strategies for 8+ eCommerce brands with a $150k+ annual budget, building lifecycle flows (welcome, abandoned cart, post-purchase, win-back, re-engagement) from scratch. Improved CTR from 0.1% to 2.5%, generated $24,000+ ROI in 60 days (email-attributed revenue to 25% of total sales), and reduced unsubscribes by 22% using personalization and frequency opt

TE

Operations Specialist & SEO

Telemart

Dec 2022 - Apr 2023 (4 months)

Supported campaign reporting workflows by creating standardized reporting templates and process documentation, while improving organic visibility by 30% through keyword research and content optimization. Monitored performance using Google Search Console and Google Analytics, identified optimization opportunities, and maintained KPI tracking and weekly stakeholder summaries.

Education

Degrees, certifications, and relevant coursework

SC

Sushila Devi Bansal College

Bachelor of Technology (B.Tech), Computer Science

2019 - 2023

Completed a Bachelor of Technology (B.Tech) in Computer Science at Sushila Devi Bansal College from 2019 to 2023.

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