Sai Alugandula
@saialugandula
Senior MarTech and Marketing Operations specialist driving automated revenue pipeline.
IndiaWhat I'm looking for
I’m a Senior MarTech & Marketing Operations Specialist with 9+ years of experience in B2B SaaS, supporting global campaigns across APAC, NAM, and EMEA. I partner with global marketing teams to define targeting, build scalable workflows, optimize performance, and generate qualified pipeline.
At Tata Consultancy Services, I manage end-to-end multi-touch, multi-geo campaigns and improve operational efficiency through automation and standardized processes—reducing manual effort and campaign errors. I also built an AI-powered internal assistant using Copilot Studio to streamline campaign build queries and reduce onboarding time.
Experience
Work history, roles, and key accomplishments
Defined campaign strategy and targeting with global marketing teams, managing end-to-end multi-geo campaigns across B2C and B2B audiences. Built scalable automated workflows using Microsoft Ads and internal studio tools, led offshore delivery, and developed an AI-powered assistant in Copilot Studio to streamline campaign build queries.
Senior Business Development Executive
Bradsol
May 2018 - May 2022 (4 years)
Owned B2B cold email and demand generation programs targeting senior executive personas, and executed multi-channel campaigns from concept to completion. Built ICP- and persona-based outbound sequences with HubSpot and Apollo.io, designed automated nurture/drip workflows, and improved engagement through A/B testing while maintaining high deliverability with zero-bounce practices.
Business Development Executive
CES Ltd
Aug 2015 - May 2018 (2 years 9 months)
Managed B2B lead generation campaigns for web, mobile, and eCommerce services, supporting outreach through market research and database building. Executed email campaigns and tracked performance metrics to optimize results.
Associate Research Analyst
Aldrich Capital Partners
Mar 2014 - Aug 2015 (1 year 5 months)
Conducted market research and analyzed trends to identify growth opportunities in the North American data center market. Analyzed revenue, funding, and M&A activity using third-party databases to assess investment criteria alignment.
Education
Degrees, certifications, and relevant coursework
Pendekanti Institute of Management
Master of Business Administration, Marketing
2012 - 2014
MBA in Marketing from Pendekanti Institute of Management in Hyderabad from 2012 to 2014.
CVR College of Engineering
Bachelor of Technology, Information Technology
2008 - 2012
B.Tech in IT from CVR College of Engineering in Hyderabad from 2008 to 2012.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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