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disha agnihotriDA
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disha agnihotri

@dishaagnihotri

I build and lead lifecycle CRM programmes across leading marketing automation platforms.

India
Message

What I'm looking for

I'm looking to lead and build high-impact lifecycle and CRM programmes, combining platform strategy, technical delivery, team development and client advisory across complex marketing automation ecosystems.

At Uplers, now Mavlers, I lead marketing operations for UK and APAC clients including Sony Music UK, Arup, Possum and Evito. I build lifecycle programmes across Klaviyo, Braze, Mailchimp and HubSpot, translating client goals into automation architecture and resolving complex platform blockers.

I've progressed from Junior Marketing Executive to Lead Marketing Operations in six years, delivering 50–60 lifecycle flows annually and managing subscriber databases up to 300,000 records. I also train every new team member, improve deliverability through SPF, DKIM, DMARC and IP warm-up work, and turn platform capabilities such as Liquid templating, AI translation and reporting into scalable client workflows.

Experience

Work history, roles, and key accomplishments

UP
Current

Lead Marketing Operations and Subject Matter Expert

Uplers

Oct 2020 - Present (5 years 10 months)

Lead the marketing operations team and act as platform SME for UK and APAC clients including Sony Music UK, Arup, Possum and Evito, running lifecycle programmes on Klaviyo, Braze, Mailchimp and HubSpot. Progressed through four titles: Junior Marketing Executive, Senior Marketing Executive, Subject Matter Expert, and now Lead Marketing Operations.

Education

Degrees, certifications, and relevant coursework

University of Mumbai logoUM

University of Mumbai

Bachelor of Engineering, Computer Engineering

2017 -

Bachelor of Engineering in Computer Engineering from the University of Mumbai.

Tech stack

Software and tools used professionally

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