Open to opportunities

Sonali Thadhani

@sonalithadhani

Message

Marketing Operations Manager building revenue-driving automation across HubSpot and Salesforce.

India

Message

What I'm looking for

I’m looking for a role where I can build scalable marketing operations, run full-funnel demand generation with automation, and partner closely with Sales to improve attribution and pipeline outcomes.

I’m a Marketing Operations Manager with 8+ years of B2B SaaS experience across marketing automation, campaign tracking, and lead lifecycle management. I design demand generation workflows that strengthen sales and marketing alignment, and I’ve led work that directly improved pipeline performance—accelerating MQL-to-SQL conversion by 30% and contributing to a 30% MQL-to-deal conversion with targeted nurture sequences and automated sales alert workflows.

Recently, I built a marketing operations function from the ground up while owning full-cycle campaigns (webinars, product launches, inbound nurture, and post-event follow-up) and managing HubSpot end-to-end—CRM configuration, routing workflows, segmentation, and lifecycle stage automation. I’ve also delivered a Salesforce-to-HubSpot CRM migration to unify marketing and sales data into a single source of truth, generated 500+ marketing qualified leads through integrated campaigns, and improved organic traffic by 25% by building a website resource center and optimizing SEO keywords.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Manager

Current

SponsorCloud

Dec 2025 - Present (7 months)

Built the marketing operations function from scratch and owned full-cycle webinar, product launch, and inbound lead nurture campaigns. Managed HubSpot end-to-end (CRM configuration, routing, segmentation, lifecycle automation) and delivered improvements including 30% higher MQL-to-SQL conversion and $56.8K pipeline influence via inbound qualification sequences.

Marketing Operations Marketing Automation HubSpot CRM Configuration Segmentation Lead Automation MQL Real Time Sales Alert Workflows Event Operations Webinar Production SEMrush Sales Enablement

Marketing Operations Specialist

Platform9

Feb 2023 - Dec 2025 (2 years 10 months)

Refined lead scoring models and UTM tracking frameworks to improve campaign engagement and marketing attribution accuracy. Built ABM workflows with sales and ran data enrichment using ZoomInfo, Clearbit, and 6sense to enhance segmentation and lead scoring inputs.

Lead Scoring Marketing Attribution ZoomInfo Clearbit 6Sense Data Enrichment

Marketing Content Designer

Foodics

Jan 2022 - Jan 2023 (1 year)

Led content marketing and full-funnel SEO strategy to improve brand visibility, organic reach, and inbound demo requests. Focused on driving growth through SEO and content execution across the funnel.

Content Marketing SEO Strategy Inbound Marketing

Marketing Lead

Restroworks

Sep 2019 - Jan 2022 (2 years 4 months)

Owned regional inbound marketing by customizing content for international markets and measuring performance with UTM tracking and Google Analytics. Scaled inbound lead capture by managing landing pages, forms, newsletters, and Chili Piper routing frameworks for automated lead distribution.

Inbound Marketing Google Analytics Landing Pages Forms Newsletters Chili Piper Routing Frameworks Lead Routing Lead Distribution