Subarna Bag

I am a marketing automation and operations specialist with 4+ years of hands-on experience in email marketing, CRM administration, campaign operations, and workflow automation. I focus on improving engagement, data quality, and operational efficiency using tools like Adobe Marketo Engage, HubSpot, Zoho, Keap, and Zapier.

At Coach Foundation I executed and optimized email campaigns that increased engagement by 15% through segmentation and A/B testing, built automated lead lifecycle workflows, managed CRM and data hygiene, and reduced manual effort by 40% via workflow automation. I also design landing pages and funnels using WordPress, Kajabi, and GoHighLevel and analyze performance with Google Sheets, Wicked Reports, and iTracker.

I bring a pragmatic, results-oriented approach, strong stakeholder collaboration, and a willingness to own end-to-end campaign operations—combining technical know-how with a focus on measurable business outcomes.