Vivek Rai
@vivekrai28
Marketing Operations leader running high-volume email campaigns and managing CRM to drive lead growth.
IndiaWhat I'm looking for
I run end-to-end B2B and B2C email marketing campaigns from VEDSU Technologies Private Limited, working across Healthcare, Banking & Financial Services, HR, IT, Pharmaceuticals, Insurance, Compliance, Real Estate, Food Safety, and E-learning.
I manage large contact databases and high deliverability operations—administering 20+ marketing domains and 20+ shared/dedicated IPs, optimizing segmentation and personalization, and reporting on campaign KPIs to support webinar registrations and qualified lead generation.
Experience
Work history, roles, and key accomplishments
Senior Email Marketer
Vedsu Technologies Private Limited
Apr 2025 - Present (1 year 3 months)
Lead end-to-end B2B and B2C email marketing campaigns across multiple sectors, executing 8–10 campaigns daily and managing a 3.5M+ contact database.
Email Marketing Executive
Vedsu Technologies Private Limited
Apr 2023 - Apr 2025 (2 years)
Executed targeted B2B and B2C email campaigns supporting webinar registrations and lead generation across multiple US industries.
Search Engine Optimization Executive
Vedsu Technologies Private Limited
Jun 2022 - Mar 2023 (9 months)
Managed SEO strategies for 10+ business websites, improving organic visibility and keyword rankings through technical audits and optimization.
Search Engine Optimization Executive
Iway Digital
Apr 2021 - Jan 2022 (9 months)
Managed SEO initiatives for 5–7 client websites, improving organic search visibility and executing 150+ daily backlink submissions.
Customer Service Associate
IDBI Intech Limited
Dec 2018 - May 2019 (5 months)
Delivered customer support in a banking technology environment using Finacle Core Banking Software, managing approximately 60 customer interactions daily.
Operations Executive
Om Logistics Limited
Apr 2017 - Jun 2017 (2 months)
Assisted in logistics and supply chain operations using Oracle ERP, supporting shipment tracking and inventory coordination.
Education
Degrees, certifications, and relevant coursework
School of Management Sciences (SMS)
Post Graduate Diploma in Management, Marketing & Finance
2016 - 2018
Post Graduate Diploma in Management with dual specialization in Marketing and Finance.
Jeevandeep Institute of Management & Technology
Bachelor of Commerce, Marketing & Commerce
2013 - 2016
Bachelor of Commerce with focus on Marketing and Commerce.
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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