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Ratnaraaj Parekh

@rustoo

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🏆 LEADER with 18+ years of diverse and global experience across multiple industries, including SaaS

Germany

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What I'm looking for

🌐 I'm on the lookout for an engaging remote opportunity in the world of SaaS!

🚀 Passionate about strategic marketing, I'm eager to contribute creativity and innovation to a dynamic team.

💼 Let's make remote work both productive and fun!

I am a humble and approachable leader who loves to drive results and help people succeed:

🏆 LEADER with 18+ years of diverse and rich, global experience across multiple industries, including SaaS, tech products, information technology, cybersecurity, edtech, science communication, and online news / digital content.

🌎 Worked with B2B CLIENTS from around the globe, including the US, UK, Germany, Netherlands, EU, Middle East, India, China, Japan, Korea, Singapore, and Australia.

📈 SKILLED in global marketing, international expansion, content management, communications, ecommerce, retail, business consulting, web journalism, proofreading, technical writing, creative writing, copywriting, managing and mentoring talent, media, journalism, social media, new media, SEO, and SNA.

🏫 Hold DEGREES in Physics, and certificates in Entrepreneurship and Negotiation from MIT.

Please feel free to connect with me and let's chat about how I can be of value to you.

Experience

Work history, roles, and key accomplishments

Current

Customer Advocacy/Marketing Manager

Current

SoSafe GmbH

Jul 2022 - Present (3 years 1 month)

* Lead customer advocacy/marketing programs including customer stories (case studies), reference quotes, video testimonials, speaking engagements, events, co-marketing approvals, public relations, etc.
* Achieved 300% increase in client case studies within the first year.
* Successfully coordinate the annual "Human Firewall Conference," boosting customer engagement and generating additional rev.

Customer Marketing Customer Advocacy Leadership Customer Success Marketing

Product Marketing & Content Head - SaaS/B2B

StartupHR Toolkit

Sep 2021 - Jul 2022 (10 months)

* Strategize and guide execution for SaaS / B2B product marketing, including international expansion strategies to enter new markets, roadmaps for global GTM, content, lead generation, product marketing, and sales.
* Develop global GTM strategies to enable product marketing managers to establish and build the B2B product offering in the HR & startup domain across multiple industries.

Content B2B Product Marketing Leadership SaaS B2B SaaS SaaS Tech SaaS Sales SaaS Company SaaS Products SaaS Delivery

Associate Director - Account Management (Global)

Cactus Communications

Jan 2019 - Sep 2021 (2 years 8 months)

* Directed a diverse portfolio of 50+ global clients across different geographies, including learned societies (e.g., AAN, APA), publishers (e.g., Elsevier, Wiley, Brill), and corporates, as their go-to strategic partner for science communications.
* Masterminded and executed large multi-market deals with data-driven insights, driving daily strategic discussions for enterprise partnerships.

Account Management Key Account Management Account Management Strategy Digital Communication

Manager - Content & Brand Strategy

EMERITUS Institute of Management

Apr 2017 - Jan 2020 (2 years 9 months)

* Brand custodian for partner schools & renowned institutions like Columbia Business School, Kellogg School of Management at Northwestern University, London Business School, Massachusetts Institute of Technology (MIT), UC Berkeley, Wharton School of the University of Pennsylvania, etc.
* Brand and content ownership for 12+ products (programs) from world-class higher-education institutions.