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Eva Rothwell

@evarothwell

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I am a senior marketing leader driving GTM and content-led demand.

United States

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What I'm looking for

I'm seeking a senior marketing leadership role at a growth-stage SaaS or tech company where I can build scalable GTM and content-led demand programs, lead and coach global teams, align cross-functional partners, and drive measurable pipeline growth.

I am a senior marketing leader with 14+ years driving brand growth, integrated campaigns, and content-led demand generation across SaaS, tech, and digital infrastructure.

I specialize in messaging, GTM strategy, PR, and strategic content delivery, and I’ve led global teams to build scalable marketing programs that align sales, product, and customer success. At intelliHR I drove a global repositioning that increased lead capture by 75% in six months and achieved 100%+ YoY growth; as Director at WorkBright I owned the full marketing function, launched an evolved brand identity, and delivered a website optimized for SEO and conversion.

I operate as a player-coach who breaks down silos, manages agency partners, and implements content operations for scale. I’m currently providing strategic marketing consultancy to SaaS startups, delivering brand, content, and growth strategies that prioritize scalability and measurable pipeline impact.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Branding Strategist

Current

Freelance

Jan 2025 - Present (9 months)

Providing strategic marketing consultancy to Australian and US SaaS startups, delivering content, branding, and growth strategies for early-stage fintech, hospitality tech, and HR tech companies. Managed content production and operations to improve scalability and brand adherence for small teams.

Brand Strategy Content Strategy GTM Strategy Marketing Operations Messaging Growth Content Production Agency Management

Director of Marketing

WorkBright

Aug 2023 - Nov 2024 (1 year 3 months)

Owned the full marketing function including demand generation, PR, product marketing, and brand strategy, launching an evolved identity and sales enablement assets. Delivered a new SEO- and conversion-optimized website and strengthened sales alignment through persona-driven campaigns and GTM releases.

Demand Generation Brand Strategy Product Marketing SEO PR Sales Enablement Content Operations

Global Partner Marketing Manager

IntelliHR

Feb 2023 - Aug 2023 (6 months)

Designed and launched a global partner program and digital marketplace within 60 days to grow partner-driven revenue and global scale. Built partner enablement assets and co-selling materials to strengthen channel revenue and nurture global relationships.

Partner Marketing Partner Enablement GTM Marketplace

Global Head of Marketing

IntelliHR

Mar 2021 - Feb 2023 (1 year 11 months)

Led global marketing across APAC, North America, and UK, driving repositioning and new GTM messaging that increased lead capture 75% in six months and achieved 100%+ YoY growth. Built and scaled a global team of 10 and implemented content operations to unify international efforts.

Global Marketing GTM Strategy Brand Evolution Lead Generation Team Building Content Operations Localization

Marketing & Communications Manager

Data#3

Mar 2020 - Mar 2021 (1 year)

Directed marketing campaigns, PR, brand governance, and internal communications for a $1.6B IT solutions company and advised the C-suite on crisis communications and thought leadership. Drove measurable improvements in brand reputation and campaign ROI.

Campaign Management PR Crisis Communications Internal Communications ROI Analysis Media Relations

National Manager, Marketing & Communications

Allianz Partners

Jan 2018 - Jan 2020 (2 years)

Led national marketing and communications across healthcare and insurance services, overseeing PR strategy, corporate communications, and campaign execution to strengthen national brand presence. Managed cross-functional stakeholders to deliver integrated marketing programs.

Corporate Communications PR Strategy Campaign Execution Stakeholder Management Brand Management Media Relations Healthcare Marketing

Head of Marketing

Personalised Plates QLD

Jan 2016 - Jan 2018 (2 years)

Directed the full marketing team and external agencies to drive brand repositioning, integrated campaigns, and media strategy that improved market visibility and customer engagement. Served as PR and brand lead for promotional initiatives.

Integrated Marketing Media Strategy Agency Management PR Team Leadership Marketing Strategy

PR & Promotions Executive

Personalised Plates QLD

Jan 2014 - Jan 2016 (2 years)

Managed PR and promotional activities to support brand initiatives and campaign rollouts, increasing public awareness and event engagement. Coordinated media outreach and promotional partnerships.

Public Relations Promotions And Campaigns Event Coordination Partnership Management Copywriting

Marketing Specialist

Queensland Youth Orchestras

Jan 2013 - Jan 2014 (1 year)

Developed marketing initiatives to grow audience and participant engagement for youth orchestras, creating targeted communications and promotional materials. Improved awareness through coordinated outreach and content.

Marketing Communications Content Creation Audience Development Event Promotion Copywriting Social Media Community Outreach

PR & Digital Media Coordinator

Charlotte Symphony

Jan 2011 - Jan 2012 (1 year)

Coordinated PR and digital media activities to support concerts and organizational communications, managing social media, media relations, and promotional content to increase attendance and visibility. Supported cross-functional event teams.