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Rebecca McIntyre

@rebeccamcintyre

Message

Content marketing manager and strategist with 15+ years of experience in B2B SaaS tech.

United States

Message

Persuasive communicator with a knack for creating messaging that gains audience mindshare and helps companies capture market share, with a focus on tech, UCaaS, and SaaS.

Specialize in content and solutions marketing with a broad background across disciplines—GTM, demand generation, sales enablement, communications, promotional strategies, partner programs, and events management.

Experience

Work history, roles, and key accomplishments

Content Marketing Manager

RingCentral

Dec 2019 - Oct 2022 (2 years 10 months)

Led enterprise content marketing initiatives aligned with RingCentral vertical go-to-market (GTM) strategy and execution. Orchestrated content efforts to support awareness goals for Platform PMM and Developer Marketing teams. Drove conversions by strategizing + executing on content across the funnel aligned with PMM's messaging + positioning and supported demand generation campaigns.

Analytics Content Strategy Content Marketing Content Reporting Content Management B2B Marketing SaaS Marketing Digital Marketing Marketing Strategy Marketing Analytics Solutions Marketing Enterprise Marketing

Product Marketing Manager

RingCentral

Dec 2018 - Dec 2019 (1 year)

Collaborated cross-functionally—direct and indirect channel sales, product, industry principals, sales enablement—and partnered across marketing (PMM, creative, SEO, web, digital, social, demand, ops) to drive execution and delivery of go-to-market (GTM) strategy, messaging, content, activities, and marketing campaigns for RingCentral’s industry solutions. Supported launch of healthcare vertical.

Messaging GTM Positioning Product Marketing B2B Product Marketing Sales Enablement