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srikant satya

@srikantsatya

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Global marketing and communications leader driving employer brand and data-led growth.

India

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What I'm looking for

I seek roles leading employer brand and data-driven marketing teams, with scope for strategic impact, cross-functional partnership, and growth-focused measurement.

I am a global marketing and communications leader with 12+ years of experience across enterprise and high-growth organizations, including Verizon, Amazon, DBS, Google, and Joveo. I operate at the intersection of brand, data, technology, and people, translating strategy into measurable business outcomes.

I have built employer brands, scaled marketing operations, and modernized marketing ecosystems at scale, delivering measurable improvements like 47% YoY traffic growth for Value Brands and 25% ROI increases for enterprise clients. I drive data-led performance through analytics, attribution modeling, and AI-enabled initiatives.

My cross-functional work includes partnering with leadership, HR, product, and analytics teams to deliver recruitment marketing, internal and external communications, and martech automation. I have managed significant media budgets, improved CPC and CTR performance, and increased organic traffic and candidate quality through content and SEO strategy.

I am known for building high-performing teams, mentoring talent, and enabling enterprise adoption of tools and processes, including authoring operating documentation and leading PMO-style strategic communications programs.

Experience

Work history, roles, and key accomplishments

Digital Marketing Analytics Manager

Verizon

Feb 2025 - Dec 2025 (10 months)

Automated GA4 reporting and built Looker dashboards for major campaigns, reducing 5+ hours/week of manual effort and improving Value Brands traffic by 47% YoY; validated 60,000+ customer IDs to improve targeting accuracy.

GA4 Looker Multi Touch Attribution Tealium Generative Engine Optimization

Assistant Vice President

DBS Bank

Jul 2023 - Feb 2025 (1 year 7 months)

Led employer branding and recruitment marketing for Technology & Operations, drove 16% increase in T&O corporate website traffic through content and optimization, and managed multi-stakeholder communications as PMO for group initiatives.

Employer Branding Internal Communications PMO Stakeholder Management Recruitment Marketing

Senior Digital Marketing Manager

Joveo

Jan 2022 - Jun 2023 (1 year 5 months)

Owned global programmatic recruitment advertising managing $100K+ monthly media spend, reduced CPC by 20% and improved CTR by 15%, and increased client ROI by 25% while driving 40% website traffic growth through SEO.

Programmatic Advertising Mojo Media Buying SEO CRO

Digital Marketing Manager

Joveo

Apr 2020 - Dec 2021 (1 year 8 months)

Implemented integrated digital strategies that grew customer base 30% and retention 25%, led paid media across Google, Facebook, LinkedIn achieving 20% CPC reduction and 25% CTR growth, and delivered 50% organic traffic growth.

Paid Media Google Ads Facebook Ads LinkedIn Ads SEO Customer Retention Analytics Employer Branding

Digital Marketing Manager

People Tech Group

Aug 2019 - Mar 2020 (7 months)

Led multi-channel digital and employer branding campaigns that improved lead generation 25% and reduced CPL 20%, partnered with HR to increase job applications 25%, and managed analyst and partner marketing initiatives.

Employer Branding Multi channel Marketing Lead Generation Analyst Relations Partner Marketing Microsoft AWS Collaborations

Digital Marketing Manager

Glanbia

Jun 2018 - Feb 2019 (8 months)

Led integrated digital, influencer, and employer branding initiatives delivering 25% ROI improvement, drove 40% growth in social engagement and 35% increase in lead generation through national campaigns.

Digital Marketing Influencer Marketing Campaign Management Lead Generation ROI Optimization Content Strategy Campaigns

Digital Marketing Executive

Arenco Real Estate

Jul 2017 - Jun 2018 (11 months)

Increased website traffic 40% and online lead generation 30% via paid media, SEO, and site merchandising; partnered with agencies on website revamp improving engagement 30%.

Paid Media SEO Site Merchandising Agency Management Lead Generation Web Analytics CRO

Web Trader / Site Merchandiser

Landmark Group

May 2016 - Dec 2016 (7 months)

Owned online merchandising via SAP Hybris, driving 25% increase in online sales and built analytics dashboards that improved campaign decision-making by 15%.

Hybris Site Merchandising Dashboards

Senior Site Merchandiser

Amazon

Apr 2015 - Apr 2016 (1 year)

Led site merchandising across multiple categories driving 25% sales growth and delivered flagship promotions and brand stores that produced a 63% sales uplift.

Site Merchandising Category Management Promotion Sales Growth E commerce Strategy Analytics

Ontology Analyst

Amazon

Mar 2014 - Apr 2015 (1 year 1 month)

Built and audited ontology models to automate product categorization, contributing to Brand Registry and seller gating initiatives and earning a promotion within three months.

Data Auditing Process Automation E Commerce Operations Cross Functional Collaboration

AdWords Associate

Google

Mar 2012 - Mar 2014 (2 years)

Managed Google Ads accounts for global advertisers across Search, Display, Mobile, and YouTube, improving advertiser ROI through advanced optimization and promoted to lead complex advertiser cases.