STShiju Thomas
@shijuthomas
Results-driven marketing leader with 20 years of B2B experience.
IndiaWhat I'm looking for
I am a results-driven marketing leader with over 20 years of experience in driving revenue growth and scaling marketing functions across SaaS, B2B, and B2C industries. My expertise lies in developing and implementing data-driven marketing strategies that optimize customer acquisition and retention. I have successfully scaled multiple businesses from pre-Series A to Series B, achieving significant increases in annual recurring revenue (ARR)
Throughout my career, I have been recognized for my innovative approach and leadership in fast-paced environments. I have led cross-functional teams and executed comprehensive marketing plans that have resulted in substantial growth in revenue and scale.
Experience
Work history, roles, and key accomplishments
Entrepreneur in Residence
Antler
Jan 2024 - Mar 2024 (2 months)
Selected as one of 40 co-founders from approximately 3000 applicants for a fixed term 4-month incubator program. Validated 2 concepts for business idea development through research and customer interviews.
CMO Global Head of Marketing
ezyCollect
Sep 2020 - Jan 2024 (3 years 4 months)
Established and scaled the marketing function at ezyCollect, achieving significant growth in ARR and lead volume. Developed customer segmentation and data-driven marketing strategies to enhance product adoption and retention.
Director, Performance Marketing
Z10 Consulting
Apr 2018 - Oct 2020 (2 years 6 months)
Drove substantial increases in conversions for SaaS and e-commerce platforms through data-driven marketing strategies. Enhanced customer experience and managed CRM initiatives.
Head of Marketing & Digital
Cohen Handler
Jul 2015 - Sep 2018 (3 years 2 months)
Managed marketing and digital P&L, creating nationwide campaigns that significantly increased revenue and inbound lead volume. Launched successful branding initiatives.
General Manager - Autogenie
Smart Group
Jun 2013 - Jun 2015 (2 years)
Managed an intrapreneurial automotive e-commerce venture, achieving significant revenue growth and establishing key partnerships. Led product development and marketing strategies.
Sr Account Manager - ANZ & South Asia
Expedia Affiliate Network
May 2011 - May 2013 (2 years)
Managed a $50 million B2B2C partner portfolio, driving growth through strategic account management and affiliate marketing.
Director Advertising Operations
Cogent Online
May 2010 - Feb 2011 (9 months)
Led a team in a digital acquisition agency, achieving significant revenue growth and profitability through effective marketing strategies.
Digital Producer - Travel Health and Dating
Telstra Media
Jan 2009 - Apr 2010 (1 year 3 months)
Managed marketing and partnerships for various portals, significantly increasing revenue through strategic initiatives.
Digital Marketing Manager
The Intelligent Investor
Jan 2008 - Nov 2008 (10 months)
Directed digital transformation and marketing campaigns, achieving substantial revenue growth within a short timeframe.
Manager Global Trade / Product Mktg
eBay
Aug 2006 - Dec 2007 (1 year 4 months)
Implemented innovative pricing and promotion strategies that significantly accelerated revenue and feature adoption.
Education
Degrees, certifications, and relevant coursework
Shiju hasn't added their education
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Location
IndiaAuthorized to work in
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