Open to opportunities

Wajed Wajid

@wajedwajid

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Dynamic marketing professional with 18 years of experience in digital strategies.

India

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What I'm looking for

I am looking for a role that fosters innovation and allows for strategic impact.

I am a dynamic and results-driven marketing professional with over 18 years of extensive experience in crafting and executing comprehensive marketing and communication strategies across B2B, D2C, and B2C environments. My expertise spans branding, digital marketing, omni-channel campaigns, public awareness initiatives, and marketing technology (MarTech). I have successfully led teams and initiatives that have transformed companies from loss-making to profitable, achieving significant increases in profitability and revenue growth.

Throughout my career, I have managed marketing initiatives for a diverse portfolio of major clients, including Google SMB India and Apollo Hospitals. My strategic approach is complemented by a strong foundation in market research and cross-functional collaboration, enabling me to deliver impactful results in diverse markets including India, USA, UK, and Canada. I am passionate about leveraging innovative digital marketing strategies to enhance brand visibility and drive customer engagement.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Head

Current

Duratuf Products Pvt Ltd

Aug 2023 - Present (1 year 10 months)

Responsible for planning and executing all marketing communications and revenue efforts. Leading a team of over 25 people, restructuring processes, and analyzing marketing data for actionable insights.

Marketing Strategy Team Leadership Data Analysis Revenue B2B Marketing

Chief Instructor & Marketing Consultant

Unacademy Ltd

Jan 2022 - Jun 2023 (1 year 5 months)

Served as Chief Instructor for the Digital Marketing Course, providing training and consultation to enhance marketing strategies for Relevel Academy.

Digital Marketing Training Brand Strategy E Learning

Group Head - Digital Marketing & Brand

Neuberg Diagnostics Ltd

Apr 2021 - Jan 2022 (9 months)

Led digital marketing operations, including the launch of major promotional campaigns and the introduction of revenue tracking models for performance marketing.

Digital Marketing Campaign Management Revenue Social Media Marketing

Head - Brand & Digital Marketing Operations

AVN Arogya Group

Mar 2015 - Feb 2021 (5 years 11 months)

Managed digital marketing processes and led multiple successful campaigns, significantly increasing engagement and traffic.

Digital Marketing Campaign Management Lead Generation Performance Marketing Brand Strategy

AGM - Branding & Digital Marketing Head

AMRI Hospitals Group

Jun 2019 - Jul 2020 (1 year 1 month)

Oversaw digital marketing and brand development, executing public awareness campaigns and managing online reputation.

Brand Management Digital Marketing Public Relations Campaign Execution ORM

Head - Brand & Digital Marketing

Eskag Group of Companies

Jan 2013 - Feb 2015 (2 years 1 month)

Led online and offline marketing initiatives, improving social media presence and digital sales experience.

Brand Management Digital Marketing Social Media Strategy Event Management Marketing Analytics

Senior Manager - Digital Marketing & Operations

Indiamart Intermesh Limited

Aug 2008 - Jan 2013 (4 years 5 months)

Managed digital brand marketing campaigns, achieving significant improvements in SEO rankings and user satisfaction.

Digital Marketing SEO Campaign Management Team Leadership Client Management

Manager - ICT

Frost & Sullivan Ltd

Oct 2007 - Jul 2008 (9 months)

Maintained website structure and content, generating leads through various customer touchpoints.

Lead Generation Project Management Content Development

Manager – Systems for HR & Marketing

Xplore-Tech Ltd

Jan 2007 - Oct 2007 (9 months)

Designed and scripted the new marketing website, leading the lead department team for domestic and international clients.

Lead Management Marketing Strategy Team Leadership

Assistant Project Supervisor

Citi-Group

Oct 2005 - Sep 2006 (11 months)

Trained existing members for better implementation of technology processes and executed team projects for website design.

Project Management Training Implementation Team Collaboration

Junior Marketing Executive

H.A.C Ltd

Jan 2002 - Oct 2004 (2 years 9 months)

Worked as a marketing executive in a consumer goods consultancy, gaining foundational experience in marketing.

Marketing Strategy Consumer Goods Market Research Team Collaboration Sales Support

Education

Degrees, certifications, and relevant coursework

Nottingham Trent University

Master of Business Administration, Information Systems and Marketing

2004 - 2006

Grade: 1st class

Activities and societies: Masters Project: Implementing Global Human Resource Information System (HRIS).

Completed an MBA in Information Systems and Marketing, focusing on strategic brand management and digital marketing. The program was accredited by EQUIS and AACSB, and I achieved a 1st class grade.