Rubbecca Khan Shah
@rubbeccakhanshah
Building B2B & B2C e-commerce SaaS platforms—leading verticals from back-end powerhouses like catalog and inventory management to user-friendly
What I'm looking for
Hey there 😊
I’m a Senior Product Manager with 8+ years of experience building and scaling B2B SaaS, ecommerce and AI-powered products.
At Maropost, I have led zero-to-one and scale-up initiatives across commerce backoffice, catalog and inventory management, merchandising, promotions, storefront management and customer operations. My work has included building systems capable of importing one million SKUs in under 15 minutes, launching customer pilots across the US and Australia, and developing modern storefront experiences designed to improve merchant efficiency and shopper conversion.
I have also led the introduction of generative AI into customer-facing products, including an AI-assisted storefront builder that enables merchants to create and modify ecommerce experiences using natural language. My approach to AI goes beyond feature delivery—I focus on customer value, output quality, governance, human review, risk management and sustainable commercial packaging.
I am deeply customer-obsessed and outcome-driven 💜
I regularly work directly with customers to understand their problems, validate assumptions and turn feedback into clear product priorities. I am comfortable operating across strategy and execution, from discovery, competitive research and roadmap ownership to launch, adoption, pricing and packaging.
My work requires close collaboration with engineering, design, data, customer success, sales, marketing and senior leadership. I focus on creating clarity, communicating trade-offs early and aligning teams around measurable outcomes, particularly when customer needs, technical constraints and business expectations compete.
I believe strong products are never truly finished. I enjoy evolving what has already been built, challenging assumptions and adapting quickly as customers, technology and markets change.
Above all, I believe products are still built by driven people—people who care deeply about the problem, take ownership and work together to turn complexity into meaningful customer experiences 🌻
Experience
Work history, roles, and key accomplishments
Senior Product Manager at Maropost driving zero-to-one strategy for Unified Commerce Cloud ($10B+ GMV across 5,000+ merchants). Spearheaded US/AU launches with an 86% pilot conversion, launched a generative AI store builder, and scaled catalog imports to 1M SKUs under 15 mins. Optimized PLG pricing and built internal tools cutting CSM workload by 50%.
Product Manager
CatalystOne Info Solutions
Jun 2018 - Mar 2023 (4 years 9 months)
Owned HR tech modules including Learning Management and Career Vitae. Delivered key features through user research, cohort analysis, and design validation. Improved retention, engagement, and product adoption by aligning roadmap priorities with customer insights and data-driven decision-making.
Education
Degrees, certifications, and relevant coursework
IK Gujral University, Punjab
Bachelor of Technology, Computer Science
Studied Computer Science at IK Gujral University, Punjab from 2014 to 2018. Gained foundational knowledge in computer science principles and technologies.
BCM Arya Model Public School, Ludhiana
High School Diploma, Non-medical
Completed Grade 12 Non-medical studies at BCM Arya Model Public School, Ludhiana during the academic year 2013-2014. Focused on subjects relevant to a non-medical curriculum.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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