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Aayush Sethi

@aayushsethi

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Product manager building AI and API SaaS, scaling monetization and retention.

India

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What I'm looking for

I’m looking to own end-to-end product strategy for monetizable B2B SaaS/APIs—building AI features, improving retention, and driving data-driven growth through strong cross-functional execution.

I’m a Product Manager with 4.5+ years building and scaling B2B SaaS and API products. I focus on high-impact, monetizable outcomes—turning clear product strategy into measurable revenue and retention gains.

In my current role, I identified an API monetization opportunity, defined pricing/architecture/GTM, and launched a B2B API product line generating $44K/month in recurring revenue. I also led retention strategy through a structured Voice-of-Customer system (NPS, CSAT, feedback clustering), improving retention from 38% to 54% and NPS from 6.9 to 8.2.

I’ve owned end-to-end development of AI-powered experiences—from prompt engineering and context injection to escalation logic—significantly improving engagement. I’ve also driven platform simplification using feature-level usage vs value, redesigning IA to grow DAU from 1,500 to 2,600 (+70%), and delivered go-to-market differentiation through JTBD-driven launches like “Company Comparison.”

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

Eximpedia

Jul 2025 - Present (10 months)

Identified and launched a B2B API product line, defining pricing/architecture/GTM to generate $44K/month in recurring revenue. Improved retention from 38% to 54% (NPS 6.9 to 8.2) and owned an AI assistant using prompt engineering, context injection, and escalation logic.

Product Strategy GTM Planning NPS CSAT Analytics Prompt Engineering AI Product Development Retention

Product Manager

Easyrewardz Software Solutions

Jan 2025 - Jul 2025 (6 months)

Led a cross-functional team of 10 to design and release a survey customization tool, increasing customer satisfaction by 35% and revenue by 12%. Improved survey completion rates by 20% by optimizing flows and conversion paths through A/B testing.

Product Management Agile Scrum Roadmap Planning A B Testing User Research Stakeholder Management Conversion Optimization

Product Consultant (Wireless)

Staples Canada

Oct 2023 - Nov 2024 (1 year 1 month)

Designed and launched cross-location inventory visibility, improving the omnichannel experience with a 20% increase in in-store pickups and a 15% sales uplift. Integrated loyalty with subscription services (+25% engagement, +30% traffic) and re-architected billing flows to reduce checkout time by 30% while improving CSAT by 25%.

Omnichannel Retail Product Consulting Integration A B Testing Subscription Models CSAT

Product Consultant

Unicommerce E-Solutions Pvt. Ltd.

Aug 2020 - Sep 2022 (2 years 1 month)

Collaborated with a Scrum team to develop the Partial Shipment of Bulk Order feature, reducing fulfillment cycle time by 15%. Conceptualized and launched Order Hopping for 8 clients, generating $70,000 in additional revenue over 8 months, and built a subscription-based Reconciliation Report add-on that added $200 per client in recurring revenue.

Product Discovery Order Management

Education

Degrees, certifications, and relevant coursework

Schulich School of Business, York University

Master of Management, Management

Completed a Master of Management at Schulich School of Business, York University in 2023.

University Institute of Engineering and Technology

Bachelor of Engineering, Electronics and Communications

Completed a Bachelor of Engineering in Electronics and Communications in 2020 at the University Institute of Engineering and Technology, Panjab University.