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Rob San


CPG Business professional adaptable to Blockchain-Fintech Industry where innovation is constant


What I'm looking for

Looking to add value to customers, shareholders and stakeholders with strong creativity, dedication, ethics and values.

Adaptable & disciplined Business Analyst and Sales Leader with proven experience growing brands for Consumer Packaged Products (CPG) manufacturers in North America: Canada – USA – Mexico. Leverages growth-focus mindset and endless tenacity to achieve record targets, revenue and performance at each stage of the sales funnel. Driven to carry exceptional skills & enthusiasm in selling.

Experience logoCR


Jul 2020 - Present (3 years 10 months)

• Research and tested several Decentralized Finance (DeFi) Protocols, DAOs and NFT Platforms, Cross Chain solutions, EVM and non-EVM Compatible to select the best alternatives available that produce positive impact to client’s bottom line.
Clients were very innovative Gold startup & Top Global Asian Exchange of Gems. logoCR

Customer Success Manager / Education Officer

Jul 2017 - Present (6 years 10 months)

• Research and creation of Educational Materials and curriculum for on-boarding Business Owners, Consultants, and every non-technical individual (or business) to #Blockchain and #Cryptocurrencies.
• Led senior Executives identifying opportunities for Blockchain-Bitcoin Technology within their companies for specific business processes involving planning, strategy development & marketing.

Nielsen logoNI

Business Analyst

Sep 2012 - Dec 2017 (5 years 3 months)

Led discovery sessions and consulting with Consumer Product Manufacturers about Consumer Behaviour and sales optimization with Marketing Research.

Successfully managed various projects involving different Canadian companies, resulting in the identification of growth opportunities and recommendation in Western Canada that led to increased growth of market share and revenue.

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