Ron Lussari

Managed and mentored product, design, and analytics teams, reporting to the CEO and driving PLG strategy, scaling SaaS tools, and shifting the organization to outcome-focused execution. Improved signup-to-activation by 200% and reduced CPL by 40% through PLG experiments, launching 3 new products in 12 months and driving engagement across 12+ countries.

Built a SaaS platform prototype to provide startups with actionable growth recommendations using AI. Optimized checkout and ticket sales for DX, improving conversion rates by 23%. Launched new products at Unlock, increasing ARPU by 11% and customer acquisition by 106%.

Led 1:1 mentoring on product strategy, experimentation, and career progression. Reviewed onboarding flows, case studies, and growth strategies for real-world impact, with over 70% of mentees securing better roles or promotions within 6 months.

Drove product growth, activation, and monetization for a fintech marketplace and mobile app. Improved conversion by 11 pp and cut time-to-conversion by 20% via UX and A/B tests in a few weeks. Scaled experimentation and PLG initiatives, accelerating activation and retention with weekly experiments.

Led product growth, P&L, and a R$2M+ budget, leading a 12-person team in LATAM’s top investment platform. Cut CAC by 43% and increased referrals by 150% by launching a scalable Referral Program. Drove continuous growth by introducing a product experimentation pace, achieving 1 experiment per week.

Led e-commerce integrations to streamline onboarding, boost accuracy, and diversify revenue. Cut onboarding activation time by 86% (from 3 weeks to 3 days) by developing scalable integration workflows. Reduced revenue leakage 10x through automated tools, impacting clients such as Amazon, OLX, and Zara.

Developed strong foundations in analytics and transitioned into product by leading data initiatives. Led product discovery for Centauro’s data science team, increasing retention and repurchase by 20%. Established a data-driven culture by training over 600 individuals in data analysis within 12 months, enhancing decision-making across business areas.

Grade: with Merit

Pursued a Master of Science in Entrepreneurship, focusing on key aspects of business creation and innovation. Gained insights into developing and scaling new ventures.

Completed a Master of Business Administration with a specialization in Digital Transformation. Focused on strategies and technologies for modernizing business operations and driving digital innovation.