PLPedro Lage
@pedrolage
Product leader driving AI-powered growth, monetization, and B2B expansion for digital products.
BrazilWhat I'm looking for
I am a product executive with a decade of experience scaling digital products through AI-driven automation, monetization, and lifecycle design. As Head of Product & Growth at 12min, I led product vision, pricing, PLG experimentation, enterprise partnerships, and built an AI layer that improved retention, LTV, and operational efficiency.
I deliver measurable impact by designing monetization architectures, establishing B2B channels, and aligning cross-functional teams with data-driven roadmaps. My work includes enterprise deals, app-store visibility gains, and introducing AI agents that reduced manual support and shortened delivery cycles.
Experience
Work history, roles, and key accomplishments
Head of Product & Growth
12min App
Jan 2018 - Present (7 years 10 months)
Led product vision, monetization and PLG experimentation for a 5M+ user app, delivering a 66% boost in renewal rates and 28% improvement in LTV through AI-powered lifecycle orchestration. Built enterprise partnerships that generated ~15% of revenue and reduced feature delivery cycle time by 50% using AI-driven processes.
Head of Sales
Mapa do Carro
Jan 2016 - Jan 2018 (2 years)
Executed commercial strategy and scaled sales operations, implementing automated lead engines to grow revenue and streamline acquisition processes.
Growth Operations Lead
Strider
Jan 2014 - Jan 2016 (2 years)
Built acquisition operations and analytics infrastructure to support national expansion and improve growth measurement and channels.
Education
Degrees, certifications, and relevant coursework
Ibmec-MG
Bachelor of Arts, International Relations
Completed a Bachelor of Arts in International Relations at Ibmec-MG.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
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