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Pedro LagePL
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Pedro Lage

@pedrolage

Product leader driving AI-powered growth, monetization, and B2B expansion for digital products.

Brazil
Message

What I'm looking for

I seek a senior product leadership role where I can drive AI-led growth, expand B2B revenue, build monetization strategies, and lead cross-functional teams to measurable impact.

I am a product executive with a decade of experience scaling digital products through AI-driven automation, monetization, and lifecycle design. As Head of Product & Growth at 12min, I led product vision, pricing, PLG experimentation, enterprise partnerships, and built an AI layer that improved retention, LTV, and operational efficiency.

I deliver measurable impact by designing monetization architectures, establishing B2B channels, and aligning cross-functional teams with data-driven roadmaps. My work includes enterprise deals, app-store visibility gains, and introducing AI agents that reduced manual support and shortened delivery cycles.

Experience

Work history, roles, and key accomplishments

MA
Current

Head of Product & Growth

12min App

Jan 2018 - Present (7 years 10 months)

Led product vision, monetization and PLG experimentation for a 5M+ user app, delivering a 66% boost in renewal rates and 28% improvement in LTV through AI-powered lifecycle orchestration. Built enterprise partnerships that generated ~15% of revenue and reduced feature delivery cycle time by 50% using AI-driven processes.

Education

Degrees, certifications, and relevant coursework

IB

Ibmec-MG

Bachelor of Arts, International Relations

Completed a Bachelor of Arts in International Relations at Ibmec-MG.

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Pedro Lage - Head of Product & Growth - 12min App | Himalayas