Darko Smilevski

I am a Senior Product Manager (Growth) with a strong record of scaling businesses from zero to multi‑million ARR, driving consistent 30%+ year‑over‑year growth and sustaining 20% profit margins. I specialize in turning commercial strategy into technical roadmaps and building scalable platform and growth products.

At Shortlist.io I built the product function from the ground up as Employee #2 and partner, defining the product vision that helped scale ARR to $3M+ and delivering major releases including an ROI Calculator, Shortlist Metrics, and a PLG analytics dashboard.

I use PLG, AI, automation and rigorous data analysis (SQL, Looker Studio, GA4, Mixpanel) to improve acquisition, retention, LTV and ARPA—examples include a predictive SEO ROI Calculator that increased customer acquisition by 22% and CRO/dashboard work that reduced churn by 18%.

I have hands‑on experience in cross‑functional leadership, third‑party API integration strategies to cut operational costs, and product lifecycle ownership. I seek roles where I can lead growth product strategy, drive measurable commercial impact, and mentor cross‑functional teams to execute data‑driven roadmaps.