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Benedetta Crescioli

@benedettacrescioli

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Lead Product Manager specialising in SaaS, platform products, B2C, PLG, and monetisation.

Italy

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What I'm looking for

I’m looking for a senior product role where I can lead product strategy for SaaS/platform products, consumer apps, and drive PLG and monetisation, mentor teams, and deliver measurable growth and operational efficiency.

I am a Lead Product Manager with deep experience building and scaling B2C and B2B SaaS and platform products, with a strong focus on product-led growth and monetisation. I have owned end-to-end Cloud product strategy and delivery, working directly with engineering leadership and founders to drive revenue and retention.

My background includes leading growth initiatives, redesigning onboarding and acquisition funnels, launching new business models, and delivering measurable outcomes such as registration uplifts, organic traffic gains, and contact reduction through self-service. I combine customer research, data analysis and discovery workshops to prioritise high-impact work.

I mentor and manage product teams, align cross-functional stakeholders, and introduce frameworks like OKRs to improve company-wide focus. I seek roles where I can lead product strategy, drive PLG initiatives, and build scalable monetisation and platform experiences.

Experience

Work history, roles, and key accomplishments

Lead Product Manager

Strapi

Jan 2023 - Jan 2026 (3 years)

Owned product direction and roadmap for Strapi Cloud, leading delivery of subscription model changes and PLG initiatives that drove the strongest period of subscription growth and revenue performance.

Product Strategy SaaS PLG Pricing & Monetisation Cloud Platforms Roadmapping Stakeholder Management Team Leadership

Senior Product Manager

LoveHomeSwap

Jan 2022 - Jan 2023 (1 year)

Led growth strategy across acquisition, onboarding and monetisation, launching a new business model that increased registration rate by 20% and driving SEO initiatives that grew organic traffic by 20%.

Growth Acquisition Onboarding SEO A B Testing Analytics Product Vision

Lead Product Manager

So Energy

Jan 2019 - Jan 2022 (3 years)

Defined product vision and led delivery across web, mobile and new energy products, reducing customer contacts by 32% and improving operations with backend automation that delivered an 80% efficiency increase.