Open to opportunities

Ronald Odu

@ronaldodu

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I’m Sales & Marketing leader driving FMCG growth through strategy, brand building, and distribution.

Nigeria

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What I'm looking for

I’m looking for a role where I can lead sales and marketing strategy, build distribution and brand campaigns, and grow revenue with strategic planning and KPI-driven execution—coaching teams and partnering across functions to deliver measurable market expansion.

I’m an accomplished, forward-thinking Sales & Marketing professional with a diverse background in sales and Marketing in the FMCG sector. I combine sales management, market development, and consultative selling to boost performance, profitability, and effectiveness.

As a Sales and Marketing Consultant at TETSU-JRP LIMITED, I partner with companies to design and execute strategies that enhance visibility, strengthen customer engagement, and deliver sustainable revenue growth. I provide consultancy support in the marketing field and tobacco industry—leveraging my expertise to solve complex sales challenges, build distribution networks, and create impactful campaigns aligned with business goals.

Previously, as a Sales and Marketing Manager with Leaf Tobacco and Commodities Nigeria (and its International Tobacco Trading Company subsidiary), I directed francophone African sales and marketing activities by overseeing diverse sales teams, promoters, and depot managers. I conduct market research, manage team performance against KPIs, and translate strategy into territory execution—supporting consistent double-digit growth through market expansion, strong distributor relationships, and clear go-to-market value propositions. I also support negotiations with translation of legal documents.

Experience

Work history, roles, and key accomplishments

Current

Sales & Marketing Consultant

Current

TETSU-JRP Limited

Mar 2026 - Present (5 months)

Provide sales and marketing consultancy to companies in the marketing field and tobacco industry, supporting growth strategies and customer engagement. Design and execute market and brand initiatives to improve visibility, distribution, and sustainable revenue growth.

Sales Consulting Market Development Business Development Market Expansion Brand Building Integrated Marketing Campaigns Market Insights

Current

Regional Liaison Officer

Current

The Global Youth Leaders Forum

Aug 2016 - Present (10 years)

Coordinated humanitarian efforts across Francophone Africa while collaborating with government and clergy partners to deliver planned objectives. Managed regional coordination, supported country liaison officer plans, and identified partnership-driven opportunities for humanitarian outreach.

Program Planning Partnership Development Opportunity Identification

Sales and Marketing Manager

International Tobacco Trading Company

Feb 2022 - Feb 2026 (4 years)

Seconded to direct sales and marketing performance across Francophone African markets, ensuring alignment with organizational objectives and driving sales and revenue growth. Led sales teams and promoters, managed KPI performance and forecasts, negotiated wholesale deals, and helped establish new sales territories.

Sales Team Leadership Market Research Sales Forecasting KPI Management Go To Market Strategy Negotiation Territory Development Revenue Generation

Red Cross Volunteer

Red Cross

Feb 2021 - Feb 2022 (1 year)

Volunteer role supporting Red Cross activities. Responsibilities are not specified in the provided experience details.

Sales Supervisor

Seven Up Bottling Company (Pepsi)

Apr 2021 - Jan 2022 (9 months)

Supervised sales and area development in Lagos State, promoting a portfolio of brands and registering new customers within defined territories. Supported sales analysis and product/brand evaluation to drive customer relationship management and marketing effectiveness.

Sales Supervision Customer Relationship Management Customer Acquisition Territory Management Portfolio Marketing Competitive Analysis Sales Analysis Product Analysis Sales Operations

Sales Representative

Media Plus SARL (Cameroon)

Aug 2017 - Jul 2019 (1 year 11 months)

Implemented outdoor media solutions to support customer satisfaction and brand awareness. Researched outdoor media trends, evaluated out-of-home campaign effectiveness, and developed advertising/publicity content for major events.

Outdoor Advertising Out Of Home Campaign Evaluation Brand Awareness Customer Satisfaction