Open to opportunities

Philip Osafile

@philiposafile

Message

Experienced sales leader driving revenue growth and market expansion.

Nigeria

Message

What I'm looking for

I seek a sales leadership role where I can grow market share, coach teams, drive distribution expansion, and deliver measurable revenue gains in a collaborative, growth-focused company.

I am an energetic, resilient sales professional with 17 years of proven experience delivering revenue growth and exceeding targets across FMCG and beverage sectors.

I have led sales teams, developed and implemented go-to-market and trade support strategies, and negotiated major customer agreements to drive distribution, availability, and visibility.

My achievements include double- and triple-digit improvements in coverage and sales growth, optimizing route-to-market and distribution networks, and coaching teams to exceed targets consistently.

I am collaborative with marketing and product teams, skilled at market research and stakeholder management, and committed to delivering timely, customer-aligned solutions that increase company sales and market share.

Experience

Work history, roles, and key accomplishments

Current

Sales Coordinator

Current

Vigornatural International Ltd

Feb 2023 - Present (2 years 11 months)

Developed and implemented sales strategies, led sales team to achieve targets, negotiated large-customer agreements and prepared monthly, quarterly and annual sales forecasts to drive revenue growth.

Sales Strategy Team Leadership Forecasting Key Account Management Negotiation Market Research CRM

Sales Manager

International Breweries Plc

Oct 2014 - Jan 2023 (8 years 3 months)

Planned and executed trade and rollout plans, grew sales by over 20% and improved market coverage by 35% through strategic RTM and distribution allocation while optimizing brand availability and visibility.

Trade Marketing distribution management Sales Growth Secondary Sales Planning Stakeholder Management Coaching

Sales Representative

Euro Global Foods And Distilleries Ltd

Apr 2012 - Sep 2014 (2 years 5 months)

Managed daily orders, customer debt portfolios and market intelligence across Abuja, Nasarawa and Niger States, achieving 60% outlet activation and introducing new brands to northern markets.

Order Management Debt Collection Market Intelligence Merchandising

Sales Manager

Distell Nigeria

Mar 2014 - Aug 2014 (5 months)

Exceeded regional sales target by 10% and ensured brand availability and distribution quality while recruiting distributors and managing sales representatives to improve trade partner performance.

Regional Sales Management Team Coordination Market Analysis Merchandising

Sales Representative

Sona System Associate Business Management Ltd

Nov 2011 - Jan 2012 (2 months)

Generated sales from distributors and managed route sales in Taraba State, achieving 70% outlet activation and doubling sales for key SKUs in the territory.

Distributor Route Sales Market Expansion Merchandising Cost Management

Sales Representative

International Beer And Beverages Industries Ltd

Jul 2008 - Oct 2011 (3 years 3 months)

Managed distributor-driven sales and merchandising in Adamawa State, improving product availability and doubling sales of key lager brands in the territory.

Distributor Merchandising Market Intelligence Sales Growth

Sales Representative

Dil/Maltex Nig Plc

Dec 2005 - Jun 2008 (2 years 6 months)

Executed sales and redistribution in Enugu State, increased product display to 57% of outlets and grew key distributors' sales volume by 5%, contributing to market share growth.

Merchandising Distributor Support Market Share Growth