Open to opportunities

Rob Kalman

@robkalman

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Accomplished Media Director, skilled in developing & executing innovative media strategies.

United States

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What I'm looking for

Seeking a challenging role that leverages my expertise in media strategy, planning, and execution to drive business growth and exceed expectations.

As a seasoned Media Director, I leverage data and analytics to optimize campaigns, enhance audience engagement, and drive business growth. With excellent communication and problem-solving skills, I consistently deliver results that exceed expectations.

Throughout my career, I have developed and executed innovative media strategies, leading to significant increases in engagement rates, brand visibility, and sales. My expertise spans media planning, consumer insights, client service, leadership, and collaboration.

I am a results-driven professional with a proven track record of success in the media industry. I am passionate about staying at the forefront of digital innovation and utilizing cutting-edge strategies to drive business growth.

Experience

Work history, roles, and key accomplishments

VP, MEDIA STRATEGY & PLANNING

Exverus

Mar 2024 - Sep 2025 (1 year 6 months)

Led end-to-end media strategy development and execution for Premier Nutrition
- Directed cross-functional teams to deliver high-impact media campaigns for The Chosen, New Belgium
Brewing, Premier Boxing Champions, and John Soules Foods across digital and traditional platforms.

Media Media Planning Media Buying Media Strategy Media Mix Modeling Media Training Media Pitching Marketing Marketing Campaigns

Media Director

Eversana/InTouch Media

Feb 2022 - Mar 2023 (1 year 1 month)

Led omnichannel media campaigns for Oncology and Rare Disease brands, leveraging a diverse channel mix including Direct Display, Programmatic, Paid Search, Paid Social, and Point-of-Care.

Media Strategy Media Planning Consumer Insights Leadership Collaboration Social Media Project Management Communication Innovation Paid Search Budgeting & Forecasting Team Management

DIRECTOR, MEDIA STRATEGY

Dentsu

Sep 2017 - Dec 2020 (3 years 3 months)

- Oversaw media campaigns for FOX's top-performing shows, including strategic planning, execution, optimizations & reporting.
- Developed & managed Adidas Golf’s paid social media campaigns, delivering a 40% boost in social media engagements by incorporating strategic ad placements and precise audience segmentation.