Candace B.

Independent strategic marketing and AI projects, professional development, and continued organizational industry engagement.

Directed integrated marketing strategy and media planning of $1MM+ monthly cross-channel campaigns, to drive growth across media channels
· Synthesized campaign performance, audience insights and trends into executive-level recommendations for client stakeholders
· Revitalized performance strategies, elevate engagement and ROI by 30% per quarter, driving lift in awareness, site traffic and sales

Led multi-million dollar streaming video, audio, social and programmatic awareness driven media for Amazon, shaping go-to-market and seasonal brand campaigns through cultural and audience insights
• Delivered brand growth and engagement through full funnel tactics, by analyzing performance data and optimizing
• Streamlined cross-functional campaign operations
• Managed and mentored junior staff

Directed full-funnel media strategies, balancing lower-funnel sales driven performance with upper funnel brand activations maximize awareness, engagement and conversion
• Led high-visibility editorial magazine features, experiential virtual activations, and publisher partnerships, overseeing creative production from partner selection and conception to photoshoots, copy review and final execution

Managed $15MM+ in annual media spend across digital, programmatic, local and national publishers consistently exceeding performance benchmarks

Completed the AI and Career Empowerment certificate, focusing on AI literacy, governance, business applications, and career strategy.

Earned the Inside LVMH Certificate, covering creation, branding, retail, and client experience.

Earned a Bachelor of Business Administration with a concentration in Sport, Event, and Hospitality Management.