Open to opportunities

Mary Ornstein

@maryornstein

Message

Seasoned marketing leader

United States

Message

What I'm looking for

Seeking a role as Senior Lead, Video & Offline Channels Manager where I can utilize my expertise in channel optimization, strategic relationship building, and executing campaigns that drive significant revenue growth.

As a seasoned marketing leader with 20 years of experience, I have a proven track record in channel optimization, strategic relationship building, and executing campaigns that drive significant revenue growth. My expertise lies in data targeting for OTT/CTV and managing high-impact branding initiatives.

Throughout my career, I have cultivated strategic relationships with industry leaders, resulting in significant revenue growth and campaign success. I am skilled in developing sales strategies, negotiating multi-platform sponsorship deals, and analyzing market trends using data analytics.

I am a collaborative leader with strong presentation skills, able to communicate strategic initiatives to stakeholders and secure buy-in for high-profile campaigns and partnerships. I am proficient in Salesforce/CRM and have experience with various data tools, including Ispot, Qlik, TVsquared, Google Analytics, and Tableau.

Experience

Work history, roles, and key accomplishments

Marketing Director

ConsumerAffairs.com

Feb 2022 - May 2023 (1 year 3 months)

Directed co-branded campaigns, achieving a 61% increase in year-over-year revenue through adept management of an in-house TV buying agency. Enhanced campaign performance by pioneering data targeting strategies on OTT and CTV platforms, leading to greater reach and engagement.

OTT CTV Campaign Optimization TV Business Development

Account Executive, Performance Marketplace Solutions

ViacomCBS

Jun 2007 - Jul 2020 (13 years 1 month)

Cultivated enduring relationships with top agency executives, enhancing campaign effectiveness and supporting sustained business growth. Developed sales strategies that consistently surpassed revenue targets by capitalizing on emerging viewership trends.

Sales Strategy Revenue Agency Emerging Trends

Strategy Supervisor

Omnicom Media Group

Jul 2003 - Jun 2007 (3 years 11 months)

Developed national advertising campaigns for Fortune 500 clients, enhancing ROI and aligning with strategic objectives. Partnered with multiple teams to execute media plans that amplified client revenue and market presence.

ROI Media Planning