Tomas Leyva
@tomasleyva
Strategic media leader driving full-funnel paid campaigns to boost engagement and business impact.
United StatesWhat I'm looking for
I am a strategic media leader with 15+ years of experience planning and executing full-funnel paid media campaigns across digital, CTV, and traditional channels for entertainment, gaming, and CPG clients. I have led launch strategies for major titles, managed multi-million dollar budgets, and driven integrated media approaches that align brand messaging with data-driven insights to increase awareness, engagement, and acquisition.
I excel at cross-functional collaboration, mentoring teams, and negotiating industry partnerships to maximize campaign performance. My background includes leading teams and initiatives at Ayzenberg, Starcom, Initiative, and other agencies, with measurable success on high-profile accounts including Capcom, Mercury Insurance, Red Bull, and Pokémon creators.
Experience
Work history, roles, and key accomplishments
Group Media Director
Ayzenberg
Aug 2024 - Present (1 year 6 months)
Lead strategic media planning and execution for Mercury Insurance and Capcom, overseeing full-funnel campaigns across TV, OOH, digital awareness/conversion, and partnerships; spearheaded launch strategy for Monster Hunter Wilds to maximize awareness and engagement.
Media Director
Ayzenberg
Jan 2021 - Aug 2024 (3 years 7 months)
Led strategic media planning and execution for Capcom, Pokémon and Mercury Insurance across digital, CTV and traditional channels; managed multi-million dollar budgets and trained/mentored senior and junior team members.
Associate Media Director
Starcom
Jan 2018 - Dec 2019 (1 year 11 months)
Purchased upfront and scatter linear TV ($65M+ billings) for Red Bull and planned digital support for major Red Bull events, managing a 9-person team across social, programmatic and CTV campaigns.
Associate Media Director
Initiative
Jan 2016 - Jan 2018 (2 years)
Led entertainment-focused strategy across Carl’s Jr, CA Lottery, Tinder and Air New Zealand; guided media plan development, analytics, and served as day-to-day client lead across multiple contacts.
Digital Supervisor
Mindshare
Dec 2014 - May 2015 (5 months)
Managed digital media supervision responsibilities, contributing to planning and execution of programmatic and digital campaigns across clients.
Digital Media Buyer
Fulcrum5
Apr 2013 - Oct 2013 (6 months)
Executed digital media buys and supported campaign delivery as part of KSL’s digital buying arm, optimizing performance across platforms.
Education
Degrees, certifications, and relevant coursework
California State University, Northridge
Bachelor of Science, Marketing
Completed a Bachelor of Science in Marketing with coursework supporting digital media and marketing strategy.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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