Anya Hurd

I’m a performance marketing leader with 10 years of experience driving paid social, omni-channel media strategy, and growth marketing across global entertainment and subscription brands. I specialize in multi-million dollar campaigns—turning audience strategy, testing, and budget optimization into measurable, full-funnel performance.

As a Senior Media Manager (Paid Strategy & Planning) at STARZ, I’ve managed and optimized over $50M in cross-channel full funnel media campaigns, delivering a 24% increase in brand awareness and a 17% uplift in intent within 6 months. I’ve also negotiated and secured over 15 first-to-market premium placements, increasing media value by $2M+/year while improving reach and frequency. I lead data-driven planning and executive presentations by integrating paid social channel performance insights (including TikTok and Snapchat case studies) to shape investment decisions.

Previously, I directed $50M in paid media spend across 6 international regions, using audience segmentation, advanced analytics, and real-time budget reallocation to improve ROI by 15% within 12 months. I led A/B testing and cross-platform measurement across creative, audience, and platform tactics—improving brand lift by 32%, increasing brand association by 12%, and driving a 27% increase in ROI across EMEA and APAC. Earlier, as a Media Analyst at Warner Bros. Pictures, I analyzed theatrical and streaming marketing data and built reporting dashboards and budget trackers supporting planning across $100M+ in spend—identifying emerging platform opportunities that added $10M in value.