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Robert Fernandez

@robertfernandez2

Growth and digital marketing director building agentic AI workflows that automate marketing operations and reduce churn.

United States

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At Intuit, I built a Guided Product Recommendation Engine and interactive diagnostic calculators that lifted traffic by 84% and conversions by 66% on accountants.intuit.com. I also connected WordPress, Piper, and Salesforce through secure APIs to automate lead routing.

As a fractional growth and digital marketing director, I built a PLG/PQL acquisition framework for enterprise accounts that increased monthly sales volume by 57%. I also rebuilt lifecycle marketing and data infrastructure, generating $4.4M in incremental revenue.

I'm currently building custom agentic AI workflows that monitor, report on, and act across marketing systems. Earlier, at Diamond Resorts International, I managed a $2M Google Ads budget, grew annual organic visits from 9M to 15M, and helped grow digital and call-center revenue from $18M to $25M.

Experience

Work history, roles, and key accomplishments

Current

Fractional Director of Growth & Strategic Operations

Current

Fernoz Distillery

Jun 2024 - Present (2 years 4 months)

Built a dual-motion revenue stack integrating CRM and e-commerce infrastructure for B2B wholesale and automated B2C commerce. Directed a Zero-to-One GTM strategy that drove a 44% increase in traffic and a 35% lift in organic share-of-voice.

CRM Integration E commerce Infrastructure B2B Wholesale B2C Commerce GTM Strategy GA4 GTM Data Governance Technical Auditing Lead Velocity

Current

Fractional Director of Growth & Digital Marketing

Current

Independent Consultant

Jan 2023 - Present (3 years 9 months)

Built a GTM acquisition engine for enterprise accounts, lifting monthly sales volume by 57%. Generated $4.4M in incremental revenue through lifecycle marketing and data infrastructure improvements.

GTM Strategy PLG PQL Lead Scoring Lifecycle Marketing Data Infrastructure Agentic AI Python JavaScript Cursor Google Ads LinkedIn TikTok SEO GA4 GTM Salesforce AEO GEO

Marketing Manager III

Intuit

Jul 2025 - Feb 2026 (7 months)

Spearheaded a Product-Led Growth and sales-transformation framework, recovering a $4.9M pipeline and dropping blended CAC by 20%. Built a Guided Product Recommendation Engine and diagnostic calculators, driving an 84% traffic lift and 66% conversion increase.

Product Led Growth Sales Transformation Pipeline Recovery CAC Optimization Guided Product Recommendation Diagnostic Calculators WordPress PIPER Salesforce API Integration Compliance Information Architecture

Digital Marketing & Ecommerce Conversion Programmatic Manager

Viqtory Marketing and Advertising Solutions

Sep 2020 - Dec 2022 (2 years 3 months)

Directed cross-functional execution and budget accountability across 16 concurrent enterprise accounts, scaling qualified lead volume 300% at a 10.7% average conversion rate. Reduced blended CAC by 64.9% and rebuilt technical landing page frameworks, lifting conversion rate from 2.0% to 17.7%.

Cross Functional Execution Accountability Enterprise Accounts Lead Generation Conversion Rate Optimization CAC Reduction Technical Copywriting WordPress Marketing Systems Integrity Pixel Tracking Attribution Modeling

Co-Founder & Digital Marketing Lead

Norliden Online Marketplace

Jun 2018 - Feb 2022 (3 years 8 months)

Built and scaled a two-sided marketplace from inception, reaching a $220K+ ARR run-rate within 24 months and 43% YoY revenue growth. Grew organic traffic 200% through technical e-commerce SEO and expanded the vendor base 150%.

Marketplace Development E commerce SEO Organic Traffic Growth Vendor Management ARR Growth Revenue Growth

Digital Marketing Associate Manager – Americas

Priority Pass, Collinson Group

Feb 2020 - Sep 2020 (7 months)

Directed the Americas GTM acquisition strategy, partnering with UK headquarters to standardize B2B/B2C execution across Google, Microsoft, Meta, and LinkedIn. Owned site optimization, technical SEO, and landing page development, cutting inefficient spend 46% while increasing lead quality 70%.

GTM Strategy B2B B2C Marketing Google Ads Microsoft Advertising Meta Ads LinkedIn Ads Agency Management Site Optimization Technical SEO Landing Page Development Budget Allocation Strategies Lead Quality

Digital Marketing Specialist

Virgen Digital Brand Marketing

Jan 2018 - May 2019 (1 year 4 months)

Managed digital marketing, e-commerce, SEO, and SEM for enterprise hospitality and gaming clients. Managed Amazon and Walmart third-party seller programs, optimizing pricing and product listings to improve visibility and sales performance.

Digital Marketing Ecommerce SEO SEM Amazon Seller Central Walmart Marketplace Pricing Optimization Product Listing Content Strategy Retargeting Web Design Technical Troubleshooting P&L Reporting

Ecommerce & Marketing Specialist — Team Lead

Diamond Resorts International

Jan 2013 - Dec 2017 (4 years 11 months)

Directed a team of 13 regional marketing specialists and an external agency partner supporting 95 resort properties, owning campaign strategy, localization, and execution. Managed a $2M Google Ads budget delivering a consistent 3–4x return and grew organic traffic from 9M to 15M annual visits.