Open to opportunities

Stacy Gardella

@stacygardella

Senior growth marketing executive scaling multi-brand enterprises by integrating brand, demand, media, and MarTech into measurable revenue engines.

United States

Message

What I'm looking for

I am looking for a Chief Growth or Marketing executive role within a multi-brand or portfolio company where the mandate is to modernize marketing infrastructure, integrate brand and performance, and drive measurable revenue acceleration.

I’m a growth and marketing executive specializing in scaling complex, multi-brand enterprises into integrated, revenue-driving systems. Across $1B+ portfolios, I’ve led global demand generation, media investment, brand transformation, and MarTech modernization, aligning brand equity with measurable commercial outcomes, pipeline acceleration, and market share growth.

My work sits at the intersection of strategy and infrastructure: modernizing marketing operating models, governing multi-million-dollar media and creative investments, and integrating partnerships, performance channels, and lifecycle programs into unified growth engines. I’ve built and led global teams and agency ecosystems spanning media, creative, data, and technology.

I’m most effective in organizations navigating transformation, where marketing must evolve from a collection of channels into a disciplined, accountable commercial function aligned with Sales, Product, Finance, and Analytics.

Experience

Work history, roles, and key accomplishments

Current

Head of Global Marketing

Current

ProDriven Global Brands

Jan 2022 - Present (4 years 2 months)

Lead global growth, demand generation, and MarTech for a multi-brand $1B+ portfolio, governing $9M media/creative investment and generating $25M+ sponsorship media value with up to 9x ROI. Built a 20-person marketing organization and a 20+ partner ecosystem to drive $2M+ incremental commerce conversion and ~50% YoY lifecycle reach growth.

Demand Generation Martech CRM (Salesforce)Media Investment Lifecycle Marketing Analytics Team Leadership

VP of Brand Marketing

ProDriven Global Brands

Jan 2019 - Jan 2022 (3 years)

Repositioned global brand architecture across a multi-brand portfolio to unlock distribution expansion and market share growth, and implemented omnichannel GTM execution to improve campaign effectiveness and speed-to-market.

Brand Strategy Go To Market Multi channel Marketing Campaign Management Creative Operations Channel Marketing Market Expansion

VP of Digital Strategies

ProDriven Global Brands

Jan 2018 - Jan 2019 (1 year)

Built digital strategy across 9 brands and 26 websites, led Salesforce CRM, Marketing Cloud, and Commerce Cloud implementations to establish automation, lead management, and attribution capabilities that improved UX and conversion.

Digital Strategy Salesforce Marketing Cloud Conversion Rate Optimization Site Performance Attribution Web Analytics

Director of Interactive Marketing

ProDriven Global Brands

Jan 2010 - Jan 2018 (8 years)

Established digital measurement and optimization practices that informed content and channel decisions and delivered sustained inbound visibility, generating $37M+ in annual earned media value.

SEO Content Marketing Analytics Inbound Marketing Optimization Performance Marketing

Director of Sales and Marketing

Pearl Protected

Jan 2005 - Jan 2010 (5 years)

Built brand from launch to $1.1M+ revenue through omnichannel sales and marketing, driving 45% YoY online growth via SEO, content optimization, and digital commerce strategy.

Go To Market SEO Content Strategy Retail Partnerships Sales Enablement Marketing Operations

Director of International Marketing

Outback Steakhouse International

Jan 1992 - Jan 2003 (11 years)

Led global brand and market-entry strategy across 22 countries, scaling international expansion from 4 to 100+ locations and contributing to $149M+ in annual revenue through partnerships and operating model development.

International Expansion Market Entry Strategy Partnership Development Revenue Growth