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Dylan Morgan

@dylanmorgan

Digital marketing leader managing $25M+ budgets & 10-person expert teams. Driver of AI-enabled omnichannel growth & high ROI for Fortune 500s.

United States

Message

What I'm looking for

I’m looking to lead omnichannel, full-funnel performance where AI-driven innovation and data-driven forecasting shape strategy. I want to partner with executive stakeholders, grow high-performing teams, and own outcomes tied to MQL, conversions, and measurable ROI.

I’m a strategic digital marketing leader with an MBA with a focus in Analytics and 11+ years of experience driving full-funnel growth for Fortune 500 brands in agency environments. I blend data-dense business intelligence with omnichannel execution, leading high-performance strategies built on AI-driven innovation and market trends across paid media to consistently deliver measurable ROI.

As an Associate Director, Digital, I own strategic and thought leadership for multiple lines of business, directly managing paid media efforts across Search, Display, and Demand Generation with $25M+ annual media budgets. I lead a cross-functional team of 12, partner with C-suite stakeholders to align performance strategy to business objectives, and use data-driven insights to improve website engagement (+19%) and increase MQL volume (+13%).

I also bring a strong performance foundation from prior roles, including leading global paid acquisition strategy with a $24M annual search budget and launching e-commerce campaigns that increased ROAS by 12%. Earlier, I directed full-funnel omnichannel campaigns across paid search and paid social, delivering 23% of a 300K digital subscription target within 36 months and maintaining ROI-positive results while managing a $3M annual media budget.

Experience

Work history, roles, and key accomplishments

Current

Associate Director, Digital Marketing

Current

Rise, A Quad Agency

Apr 2023 - Present (3 years 3 months)

Own strategic and thought leadership across 7 Kaiser Permanente lines of business, directly managing 4 LOBs and a $25M+ annual media budget across Search, Display, and Demand Generation channels. Lead a cross-functional team of 12 and deliver improvements in website engagement (+19%) and MQL volume (+13%).

Paid Media and Strategy Search Advertising Display Advertising Demand Generation Team Leadership Budget Management Forecasting Conversion Rate Optimization Performance Marketing Marketing Budget Management Client Relationship Management Executive Presentation Executive Communication PMax Campaigns Search Marketing Direct to Consumer (DTC)B2B Sales Presentation Skills

Senior Manager, Paid Search

Dentsu

Mar 2022 - Apr 2023 (1 year 1 month)

Led global paid acquisition strategy for Microsoft Surface and Edge across the US, UK, Japan, Germany, and Australia. Managed a $24M annual search budget and launched/optimized e-commerce campaigns to drive a 12% increase in ROAS.

Budget Management ROAS SaaS Marketing Product Listings Optimization Direct to Consumer Marketing Product Marketing Team Leadership Client Relationship Management Strategic Planning Thought Leadership

Digital Marketing Specialist

Hearst Media

Jan 2019 - Mar 2022 (3 years 2 months)

Directed full-funnel omnichannel campaigns across paid search and paid social for 10+ newspaper brands using a multi-touch attribution model. Managed a $3M annual media budget with consistent ROI-positive results and contributed 23% of a 300K digital subscription target within 36 months.

Full Funnel Marketing Paid Search Paid Social Multi Touch Attribution Subscription Marketing Budget Management ROI Optimization Creative Strategy Creative Direction Paid Media Paid Advertising Reddit Marketing Reddit Advertising Salesforce Email Email Marketing BlueConic Jira Team Management

Marketing Coordinator

Houston Chronicle

Mar 2018 - Jan 2019 (10 months)

Led full-funnel digital acquisition for the Houston Chronicle and San Antonio Express-News, driving growth across digital subscriptions and home delivery—including the nation’s largest Sunday circulation. Oversaw creative strategy and ad copywriting across paid channels, using A/B testing and data analytics to optimize performance, lower CAC, and maximize subscribers.

Budget Management Vendor Management Paid Social Paid Search Salesforce BlueConic Wrike Project Management Account Management

Advertising Coordinator

Isle of Capri Casino

May 2015 - Mar 2018 (2 years 10 months)

Led omnichannel marketing for Isle of Capri (now Caesars Horseshoe), directing all digital, print, radio, and onsite creative for hotel, casino floor, restaurant, and concert promotions. Served as creative director, managing end-to-end content production and event execution while measuring campaign success through audience engagement, venue attendance, and gaming floor traffic.