Gabriela Martorell
@gabrielamartorell
Growth marketer with 8+ years driving acquisition and engagement.
What I'm looking for
I am a growth marketer with over 8 years of experience specializing in demand generation and multi-channel growth strategies. My expertise lies in driving customer acquisition and engagement across the full funnel, particularly in startup and high-growth environments. I have successfully led end-to-end SEO, ABM, and content programs, launching performance-driven campaigns that have significantly increased revenue and user engagement.
In my current role as Growth Marketing Director at Ambassador Labs, I developed a multi-channel growth strategy that increased customer acquisition by 40% and contributed to a $1.2M year-over-year revenue uplift. I have a proven track record of optimizing user flows, enhancing lead quality, and reducing customer acquisition costs. My collaborative approach with cross-functional teams ensures that growth initiatives align with user needs and product direction, ultimately driving success in both self-serve and enterprise segments.
Experience
Work history, roles, and key accomplishments
Growth Marketing Director
Ambassador Labs
Jan 2022 - Present (3 years 7 months)
Developed and led a multi-channel growth strategy, including ABM, Paid Media, Paid Social, SEO, and Content Strategy, increasing customer acquisition by 40% and contributing to a $1.2M YoY revenue uplift. Owned SEO and content strategy, driving a 45% YoY increase in organic traffic.
Sr. Digital Marketing Manager
ASAP Systems
Jun 2021 - Present (4 years 2 months)
Improved lead quality significantly through targeted optimization of Paid and SEO campaigns, enhancing conversion rates. Directed the creation and execution of SEO-driven content strategy, managing an editorial calendar aligned with strategic goals.
Digital Marketing Manager
National Western Life
Sep 2015 - Present (9 years 11 months)
Utilized advanced analytics to identify opportunities and resolve issues, significantly improving website user experience and engagement metrics. Managed end-to-end email marketing campaigns, including customer segmentation, A/B testing protocols, technical execution, and detailed performance analytics.
Education
Degrees, certifications, and relevant coursework
LSU Shreveport
Master of Business Administration - MBA, Web Analytics
Specialized in Web Analytics, gaining expertise in data-driven marketing strategies and digital performance optimization. Focused on leveraging analytical tools to enhance business outcomes.
Anahuac University
Bachelor of Science, Marketing
Completed a Bachelor of Science in Marketing, building a foundational understanding of marketing principles and practices. Developed skills in market analysis, consumer behavior, and strategic planning.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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