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Gabriela Martorell

@gabrielamartorell

Growth marketer with 8+ years driving acquisition and engagement.

United States
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What I'm looking for

I am seeking a dynamic role where I can leverage my growth marketing expertise to drive impactful results and collaborate with innovative teams.

I am a growth marketer with over 8 years of experience specializing in demand generation and multi-channel growth strategies. My expertise lies in driving customer acquisition and engagement across the full funnel, particularly in startup and high-growth environments. I have successfully led end-to-end SEO, ABM, and content programs, launching performance-driven campaigns that have significantly increased revenue and user engagement.

In my current role as Growth Marketing Director at Ambassador Labs, I developed a multi-channel growth strategy that increased customer acquisition by 40% and contributed to a $1.2M year-over-year revenue uplift. I have a proven track record of optimizing user flows, enhancing lead quality, and reducing customer acquisition costs. My collaborative approach with cross-functional teams ensures that growth initiatives align with user needs and product direction, ultimately driving success in both self-serve and enterprise segments.

Experience

Work history, roles, and key accomplishments

AS

Sr. Digital Marketing Manager

ASAP Systems

Jun 2021 - Present (4 years 2 months)

Improved lead quality significantly through targeted optimization of Paid and SEO campaigns, enhancing conversion rates. Directed the creation and execution of SEO-driven content strategy, managing an editorial calendar aligned with strategic goals.

Education

Degrees, certifications, and relevant coursework

LSU Shreveport logoLS

LSU Shreveport

Master of Business Administration - MBA, Web Analytics

Specialized in Web Analytics, gaining expertise in data-driven marketing strategies and digital performance optimization. Focused on leveraging analytical tools to enhance business outcomes.

Anahuac University logoAU

Anahuac University

Bachelor of Science, Marketing

Completed a Bachelor of Science in Marketing, building a foundational understanding of marketing principles and practices. Developed skills in market analysis, consumer behavior, and strategic planning.

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Gabriela Martorell - Growth Marketing Director - Ambassador Labs | Himalayas