Open to opportunities

Gabriela Martorell

@gabrielamartorell

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Growth marketer with 8+ years driving acquisition and engagement.

United States

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What I'm looking for

I am seeking a dynamic role where I can leverage my growth marketing expertise to drive impactful results and collaborate with innovative teams.

I am a growth marketer with over 8 years of experience specializing in demand generation and multi-channel growth strategies. My expertise lies in driving customer acquisition and engagement across the full funnel, particularly in startup and high-growth environments. I have successfully led end-to-end SEO, ABM, and content programs, launching performance-driven campaigns that have significantly increased revenue and user engagement.

In my current role as Growth Marketing Director at Ambassador Labs, I developed a multi-channel growth strategy that increased customer acquisition by 40% and contributed to a $1.2M year-over-year revenue uplift. I have a proven track record of optimizing user flows, enhancing lead quality, and reducing customer acquisition costs. My collaborative approach with cross-functional teams ensures that growth initiatives align with user needs and product direction, ultimately driving success in both self-serve and enterprise segments.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Director

Current

Ambassador Labs

Jan 2022 - Present (4 years 5 months)

Developed and led a multi-channel growth strategy, including ABM, Paid Media, Paid Social, SEO, and Content Strategy, increasing customer acquisition by 40% and contributing to a $1.2M YoY revenue uplift. Owned SEO and content strategy, driving a 45% YoY increase in organic traffic.

ABM Paid Media Paid Social SEO Content Strategy Conversion Rate Optimization Google Analytics Ahrefs SEMrush

Sr. Digital Marketing Manager

ASAP Systems

Jun 2021 - Present (5 years)

Improved lead quality significantly through targeted optimization of Paid and SEO campaigns, enhancing conversion rates. Directed the creation and execution of SEO-driven content strategy, managing an editorial calendar aligned with strategic goals.

SEO Content Strategy Technical SEO Data Analysis

Digital Marketing Manager

National Western Life

Sep 2015 - Present (10 years 9 months)

Utilized advanced analytics to identify opportunities and resolve issues, significantly improving website user experience and engagement metrics. Managed end-to-end email marketing campaigns, including customer segmentation, A/B testing protocols, technical execution, and detailed performance analytics.

Web Analytics SEO Keyword Research Content Strategy Email Marketing Social Media Marketing Digital Marketing

Education

Degrees, certifications, and relevant coursework

LSU Shreveport

Master of Business Administration - MBA, Web Analytics

Specialized in Web Analytics, gaining expertise in data-driven marketing strategies and digital performance optimization. Focused on leveraging analytical tools to enhance business outcomes.

Anahuac University

Bachelor of Science, Marketing

Completed a Bachelor of Science in Marketing, building a foundational understanding of marketing principles and practices. Developed skills in market analysis, consumer behavior, and strategic planning.