Rizqi Radia Rosadi
@rizqiradiarosadi
I drive beauty, FMCG, and ecommerce category growth through seller development, promotions, sourcing, and buying.
IndonesiaWhat I'm looking for
I'm currently managing Beauty and Product 21+ at Astro, responsible for promotions, GMV growth, and stock. Previously at TikTok Shop Indonesia, I drove seller and category growth across perfume and FMCG incubation categories including Beauty, HPC, M&B, and F&B.
I've built category, merchandising, sourcing, and seller-acquisition experience at CT Corp Digital, Elevenia, HIJUP, Sorabel, and Lazada Indonesia. At Sorabel, I managed Bags, Shoes, Accessories, and Beauty while leading buyer, designer, and production teams to source, buy, develop products, and grow sales.
Experience
Work history, roles, and key accomplishments
Senior Category Manager
PT Astronauts Indonesia (ASTRO)
Dec 2024 - Present (1 year 8 months)
Handled two categories: Beauty & Product 21+ in Retail and ECommerce. Responsible for Promotions, GMV Growth and Stock.
Managed seller growth and category performance across Beauty, Health & Personal Care, focusing on GMV growth, content, affiliate, live shopping, assortment, and campaigns.
Responsible for driving category growth and performance across the Beauty and 21+ segments.
Key responsibilities include:
- Merchandising: Managing SKU listing, pricing strategy, and optimizing product visuals for conversion
- Campaign Management: Leading execution of Super Brand Day, Brand Day, Joint Business Plans (JBP/EBP), and New Product Development (NPD) initiatives
Worked as Account Manager - FMCG at TikTok.
Handle four categories :
- Gadget & Entertainment
- Electronic & Appliances
- Digital Products
- Stationery
Senior Merchandiser Manager and Seller Acquisition Lead
Jul 2018 - Oct 2020 (2 years 3 months)
- Managed two teams: Acquisitions and Merchandising
- Acquisitions : Looking for potential sellers/brands and products for Elevenia
- Merchandising : Responsible for sales, stock and promotions. Also for category growth.
- Managed Online and Offline divisions
- Managed Sales and Merchandising Divisions
- Handled Fashion and Beauty & Health Category
- Responsible for sales and stock
- Responsible for new collections or collaborations with designers
Category Manager for Fashion Accessories and Health & Beauty
Apr 2015 - Mar 2018 (2 years 11 months)
- Managed four categories: Bags, Shoes, Accessories and Beauty
- Managed three teams: Buyer, Designer and Production
- Responsible: Sourcing, buying and developing products related to Bags, Shoes, Accessories and Beauty.
- Sourced products : Local or Regional/Cross Border
- Maintained stocks and product live on the website
- Pricing and MD Plan.
- Responsible for sales and stocks
- Promote products, sellers and categories
• Looking for a new vendor and product
• Handled Fashion and Home Electronic categories
• Responsible for Sales, Stock and Category Growth
Worked as Head Department for Ladies Shoes and Bags at Pasaraya.
Developed and maintained AI models for natural language understanding and generation. Collaborated with cross-functional teams to improve model performance and user experience.
Education
Degrees, certifications, and relevant coursework
Universitas Nasional
Bachelor, International Relations; Political Science
2004 - 2010
Pursued a Bachelor's degree in International Relations and Political Science from Universitas Nasional, completing studies in 2010.
Universitas Nasional
2004; Bachelor, 2010 International Relations; Political Science
2004 - 2010
Universitas Nasional
Bachelor of Political Science, International Relations
Bachelor of Political Science with a major in International Relations.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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