Open to opportunities

Sri Cintia Dewi

@sricintiadewi

I’m an FMCG Brand & Product Development professional driving private-label commercialization, innovation, and trade marketing impact.

Indonesia

Message

What I'm looking for

I’m looking for an FMCG role where I can own private-label or brand commercialization—combining consumer insights, product development, trade marketing execution, and cross-functional coordination to grow SKUs, availability, and retail impact.

I’m an FMCG Brand & Product Development professional with experience across Brand Management, Product Development, Private Label Development, Supply Operations, and Procurement. I focus on turning market insights into commercial outcomes—building products that meet consumer needs and delivering strong execution at retail.

At Manuva, I developed and commercialized 18 SKUs across Soff and Sofita private label tissue portfolios, expanding premium, mid-tier, and value segments. I strengthened brand visibility and consumer engagement through ATL and BTL marketing initiatives, including retail activations, merchandising programs, community partnerships, and in-store visibility campaigns.

I also led commercialization support through POSM deployment—product displays, banners, branded merchandise, and retail visibility assets—while coordinating partnership marketing programs with beauty clinics and sports communities. To scale distribution, I collaborated with 30+ distributor partners across Java, Sumatra, Kalimantan, Sulawesi, and Papua, partnering with Sales and Trade Marketing teams on sell-in and sell-out initiatives.

Alongside brand growth, I contributed to end-to-end product development by coordinating with R&D, Purchasing, Design, Regulatory, Quality Control, Marketing, and Sales. Earlier experience in Supply Operations and Procurement strengthened my ability to handle supplier evaluation, raw material cost analysis, and inventory planning, and my time in e-commerce operations sharpened my focus on data-driven sales performance and order execution.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Manuva

Feb 2023 - Present (3 years 6 months)

1. Developed and commercialized 18 SKUs across Soff and Sofita private label tissue portfolios, supporting portfolio expansion across premium, mid-tier, and value consumer segments.
2. Expanded Manuva’s private label portfolio through the introduction of new product variants and pack configurations aligned with consumer needs and market opportunities.
3. Strengthened brand visibility and consumer

Trade Marketing Google Workspace Sales Analysis Consumer Marketing Nielsen Brand Management Brand Strategy Advertising Distributor Management Consumer Insights Project Portfolio Management Brand Awareness Commercialization Cross Functional Project Management

Current

New Product Development

Current

Manuva

Jan 2023 - Present (3 years 7 months)

1. Contributed to the development and commercialization of 18 SKUs across Soff and Sofita private label tissue portfolios, supporting expansion across multiple consumer segments and price tiers.
2. Developed product concepts and innovation opportunities through market research, consumer insight analysis, competitor benchmarking, STP analysis, and SWOT analysis.
3. Coordinated end-to-end product de

Product Development Google Tools Consumer Insights Product Launch Private Label

Supply Operations

Manuva

Jun 2022 - Feb 2023 (8 months)

1. Supported sourcing and procurement activities through supplier evaluation, vendor benchmarking, and market price analysis, ensuring material availability and operational continuity.
2. Conducted raw material cost analysis and market comparisons to support procurement planning and cost-effective purchasing decisions.
3. Coordinated with suppliers and internal stakeholders to resolve supply issue

Supply Chain Operations Procurement Strategic Sourcing Supplier Management Vendor Management Inventory Management Market Analysis

Procurement Staff

Otten Coffee

Aug 2021 - May 2022 (9 months)

1. Managed sourcing and procurement activities for coffee equipment, coffee machines, coffee beans, and consumable categories, ensuring product availability and operational continuity across local and import supply channels.
2. Evaluated suppliers, benchmarked vendors, and analyzed market pricing to support cost-effective purchasing decisions and maintain competitive procurement strategies.
3. Bui

Procurement Equipment Supplier Evaluation Strategic Sourcing Supplier Management Product Costing Negotiate With Suppliers Vendor Management Inventory Management

E-Commerce Operations

Otten Coffee

Apr 2019 - Aug 2021 (2 years 4 months)

1. Managed sales administration activities including invoicing, order processing, returns handling, and transaction record management to ensure operational accuracy and smooth order fulfillment.
2, Processed and monitored 1,000+ orders per month across website and marketplace channels, supporting efficient sales operations and customer order management.
3. Managed product listings and marketplace