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Virozza Jasmine

@virozzajasmine

Trade marketing and assortment strategy professional at Lazada Indonesia, developing a new assortment framework and localized growth initiatives.

Indonesia

Message

At Lazada Indonesia, I develop the framework and workflow for a new assortment strategy and plan localized initiatives aligned with category priorities. I work with commercial, marketing, campaign, and seller engagement teams to support category growth and buyer awareness.

Previously, I led Lazada’s Best Price program and CrazyDeals Fashion Subsidy project, and analyzed consumer insights to support Flash Sale assortment and discount strategies. At Unilever Indonesia, Kalbe Consumer Health, and Mondelēz International, I worked on shopper marketing, trade promotions, category planning, and new product launches across retail and e-commerce channels.

Experience

Work history, roles, and key accomplishments

Current

Senior Associate - Country New Assortment Strategy

Current

Lazada Indonesia (Alibaba)

Feb 2025 - Present (1 year 8 months)

Developed a comprehensive framework and workflow for implementing a new assortment strategy. Planned and executed localized initiatives aligned with commercial team's category focus to drive growth and performance.

Assortment Strategy Stakeholder Management Category Management Training Seller Engagement

Senior Associate – Flash Sale

Lazada Indonesia (Alibaba)

Oct 2021 - Jan 2025 (3 years 3 months)

Provided in-depth analysis and consumer insights to support category development, focusing on optimizing assortment and discount strategies in Flash Sale channel. Led Best Price program and CrazyDeals Fashion Subsidy project, improving price competitiveness and driving Fashion category growth.

Data Analysis Consumer Insights Project Management Marketing Merchandising Campaign Management

Asst. Shopper Marketing Manager - Minimarket and Health & Beauty Channel

Unilever Indonesia

May 2021 - Oct 2021 (5 months)

Collaborated with Key Account Team to achieve business targets through Perfect Store strategy implementation. Led category partnerships, in-store space planning, and merchandising execution, and facilitated NPD initiatives.

Shopper Marketing Category Management Merchandising NPD Space Planning Data Analysis

Trade Marketing Supervisor (Modern Trade & E-Commerce Channel)

Kalbe Consumer Health

Apr 2020 - Apr 2021 (1 year)

Developed strategic promotion and campaign plans to drive growth in E-Commerce channel. Monitored marketplace performance and evaluated promotional effectiveness through key metrics, and managed NPD listing processes.

Trade Marketing Ecommerce Promotion Data Analysis NPD Cost Benefit Analysis

Trade Marketing Support (MT & GT)

Mondelēz International

Sep 2019 - Mar 2020 (6 months)

Managed growth of Biscuit category and led 'My Snack Big Bet' project across MT and MTI channels. Created budgeting plans, monitored competitor activities, and led NPD planning for Mini Oreo Pouch Strawberry.

Trade Marketing Category Management Budgeting Competitive Analysis NPD Project Management

Education

Degrees, certifications, and relevant coursework

University of Indonesia

Bachelor of Engineering, Industrial Engineering

2015 - 2019

Grade: 3.69

Activities and societies: Laboratory & Lecturer Assistant at Ergonomics Lab, University of Indonesia (2017–2019); presented at the 5th International Conference on Industrial and Business Engineering (ICIBE 2019).

Pursued a Bachelor of Engineering in Industrial Engineering, achieving a GPA of 3.69. Published a SCOPUS-indexed journal on organizational and psychological factors for safe work behavior in construction projects.