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Irfan Fernandi

@irfanfernandi

Senior Account Manager at IDN Times developing integrated, full-funnel brand campaigns across media, digital, CRM, e-commerce, and in-store activation.

Indonesia

Message

At IDN Times, I develop brand strategies and oversee integrated, full-funnel campaigns across media, digital, CRM, e-commerce, and in-store activation. I work with internal teams and agencies to keep campaigns aligned with brand identity and objectives.

At TikTok Indonesia (ByteDance), I managed marketing initiatives for TikTok Shop merchants and developed growth strategies using TikTok Ads, live commerce, and seasonal campaigns. During the Ramadhan Campaign 2023, the Beauty Seller “Purbasari Indonesia” achieved $30,000 in monthly GMV; I was also recognized as Best AM for Assortment Growth Batch 3.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Manager

Current

IDN Times

Nov 2025 - Present (11 months)

Develops and executes brand strategies and integrated full-funnel campaigns across media, digital, CRM, e-commerce, and in-store activation. Leads brand presentations and collaborates with internal teams to ensure alignment with brand objectives.

Brand Strategy Campaign Management Digital Marketing CRM Ecommerce In Store Activations Stakeholder Management Cross Functional Collaboration Presentation Skills

Partnership Account Manager

KIT Global

Sep 2024 - Oct 2025 (1 year 1 month)

Developed and executed strategic marketing partnership plans with agencies and digital partners to increase platform adoption and campaign performance. Monitored campaign performance and partner activities to optimize strategy based on KPIs.

Partnership Management Marketing Strategy Campaign Management Performance Marketing KPI Analysis Cross Functional Collaboration

Account Manager

TikTok Indonesia (ByteDance)

Mar 2022 - Aug 2024 (2 years 5 months)

Managed strategic marketing initiatives for TikTok Shop merchants including campaign planning, promotional programs, and performance optimization. Developed growth strategies through TikTok Ads, live commerce, and seasonal campaigns to improve conversion and brand visibility.

Account Management Campaign Management Performance Marketing Ecommerce TikTokAds Live Commerce Data Analysis Cross Functional Collaboration Merchant Growth

Account Manager & Engagement Team

Zipmex Indonesia

May 2021 - Jan 2022 (8 months)

Managed community engagement and marketing communication initiatives to increase user participation and brand engagement. Collected user insights and feedback to support marketing campaign improvements and strategic planning.

Community Engagement Marketing Communications Campaign Management Data Analysis Cross Functional Collaboration

Operation Analyst, Customer Operation

Shopee International Indonesia

Feb 2021 - May 2021 (3 months)

Handled customer complaints and questions about the Shopee application and managed all social media of Shopee Indonesia. Analyzed customer complaints and delivered a pleasant, professional, and straightforward customer experience.

Customer Service Social Media Management Salesforce MessageBird BlueStacks Google Spreadsheet Reporting

Corporate and Relation Staff

Jabato International Indonesia (NTA Japan)

Dec 2019 - Feb 2021 (1 year 2 months)

Created and maintained relationships with corporate and clients of Jabato and NTA Japan. Recruited, trained, and developed new hires, especially in Japanese internships, and translated documents between Japanese, English, and Bahasa Indonesia.

Customer Relationship Management Recruitment Training Translation Proofreading Communication Skills Event Coordination

Education

Degrees, certifications, and relevant coursework

Google

Digital Marketing and E-commerce Foundation, Digital Marketing and E-commerce

2024 - 2024

Completed the Digital Marketing and E-commerce Foundation course, covering the fundamentals of digital marketing and e-commerce strategies.

LSP Indonesia

Ms.Office Level Advance, Microsoft Office

2015 - 2015

Completed advanced level training in Microsoft Office, certified as Ms.Office Level Advance.

SMKN 26 Pembangunan Jakarta

Technical High School, Electronic Industry

Grade: Cumulative GPA: 36.67/40.00

Technical High School in Electronic Industry, with a cumulative GPA of 36.67/40.00, following an international curriculum with 3 years of academic study and 1 year internship.