Wanda Agustin

Managed end-to-end influencer operations for Shopee, TikTok Shop, and Instagram, handling 20+ paid influencers and 40+ affiliates monthly. Improved Shopee GMV by 34.30% in Month 1 and 59.58% in Month 2.

Researched and built relationships with 200+ beauty KOLs (Mega to Nano) to support brand visibility and engagement goals. Managed influencer workflow (outreach, negotiation, SOW/MOU/briefs) and provided reports on collaboration sales performance.

Led multi-marketplace operations across TikTok, Shopee, Instagram, Lazada, Tokopedia, and Shopify, executing pricing, promos, and flash/mega/payday campaigns to boost monthly revenue up to 100% and meet KPIs. Managed TikTok Ads Manager, Meta Ads, and Shopee Ads (ROAS/ROI/CPP), optimized SEO keywords to reach up to 45% CTA rate, and achieved 4.9/5 shop rating with 9.5k+ reviews.

Conducted market trend and competitive price research for beauty products and translated findings into short- and long-term sales targets. Negotiated with vendors on product and strategy development and documented the implementation recap of business opportunities.

Managed multi-marketplace operations (TikTok, Shopee, Instagram, Lazada, Tokopedia, Shopify) and supported sales strategy execution across SKUs, promos, and campaigns. Handled up to 100 customer questions daily, prepared monthly sales reports and financial/tax documents including PPh 23, coordinated with cross-functional teams and KOLs, and maintained live streaming schedules with dynamic pricing.

Selected and listed 30 KOL recommendations per month to support product selling efforts and hosted live-stream related workflows. Communicated with KOLs for product briefs and evaluated KOL impact on selling weekly.

Oversaw SKU and pricing strategies across Shopee, TikTok, Lazada, and Tokopedia, and created marketplace campaigns to support commercial activity. Managed daily customer support interactions and generated monthly operational reports while supporting company events.

Ran daily live streaming on Instagram, TikTok, and Shopee and provided daily order lists to the warehouse team. Created daily data summaries, handled customer concerns, and inspected returned packages.

Handled daily customer inquiries and complaints and documented daily operational records. Produced and uploaded 10 Instagram product poster/video assets per week.

Coordinated and managed meeting, leave, webinar, and teaching schedules while preparing presentation and teaching materials. Created invoices and agreements, managed financial report input data, and supported office administrative tasks including travel/accommodation arrangements.

Grade: GPA 3.25

Activities and societies: PUBLIC SPEAKING (Staff, 09/2021–08/2022): facilitated weekly knowledge-sharing sessions and documented administrative data from the sessions.

Earned a Bachelor of Accounting at Universitas Airlangga (GPA: 3.25).

Activities and societies: One out of ten best graduated students; OSN 2019 participant (Economy Olimpiade Sains Nasional).

Studied in the Social track at SMAN 1 Dramaga.