Open to opportunities

E G

@rixx

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Results-driven Business Operations & Marketing Strategist with 9+ years experience.

Kenya

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my skills in marketing and operations to drive impactful results.

I am a results-driven Business Operations and Marketing Strategist with over 9 years of experience in Digital Marketing, Brand Strategy, Public Relations, and Operations Management. My career has been marked by a commitment to executing high-impact campaigns that drive revenue growth and enhance brand visibility. I excel in cross-functional leadership and digital transformation, utilizing data-driven decision-making to optimize workflows and enhance engagement.

In my current role as Business Operations Manager at FlexiGiG, I spearhead the growth of a SaaS-based platform, focusing on enhancing freelancer engagement and streamlining workforce solutions. My previous experience includes consulting for the Uganda Tourism Board, where I developed PR and digital campaigns that boosted the country's global visibility by 32%. I am passionate about leading teams and implementing strategies that not only meet but exceed business objectives.

Experience

Work history, roles, and key accomplishments

Current

Business Operations Manager

Current

FlexiGiG

Jan 2025 - Present (6 months)

Spearheaded the growth of a SaaS-based platform, enhancing freelancer engagement and leading operational strategies to streamline workforce solutions for businesses. Developed scalable business processes, reducing freelancer onboarding time, and utilized data analytics to refine job-matching algorithms, boosting satisfaction.

SaaS Platforms Data Analytics Digital Marketing Cross Functional Team Leadership User Acquisition Partnership Development

PR & Digital Marketing Consultant

Uganda Tourism Board

Aug 2022 - Dec 2024 (2 years 4 months)

Developed PR and digital campaigns, boosting Uganda's global visibility by 32% and increasing social media engagement by 60% through curated content strategies. Secured coverage in over 50 media outlets, enhancing brand reputation, and led SEO strategies, improving search rankings and website traffic.

Digital Marketing Content Strategy Media Relations SEO Brand Reputation Website Traffic Global Visibility Public Relations

Marketing Strategist & Key Account Manager

Advert Eyez Limited

Jan 2021 - Mar 2024 (3 years 2 months)

Led digital campaigns, increasing brand exposure by 33% and developed SEO and content marketing strategies, enhancing engagement. Managed cross-functional teams, ensuring on-time project delivery, and elevated a major tech brand’s image by 48%.

SEO Content Marketing Cross Functional Team Management Project Delivery Marketing Strategy Key Account Management

Operations Manager

Transsnet Limited - VSKIT

Mar 2019 - Dec 2020 (1 year 9 months)

Streamlined operational workflows, reducing turnaround times, and optimized resource allocation, cutting costs while maintaining efficiency. Implemented KPI-driven performance systems, boosting productivity, and improved employee onboarding, reducing training time by 50%.

Workflows Resource Allocation Productivity Improvement Employee Onboarding Efficiency Improvement Operations Management Process Improvement

PR & Digital Marketing Manager

Retriever Limited

May 2017 - Oct 2018 (1 year 5 months)

Increased brand awareness through targeted campaigns and organized media events and influencer partnerships to boost engagement. Strengthened customer retention via digital brand strategies.

Brand Awareness Brand Partnerships Engagement Customer Retention Digital Strategy PR Digital Marketing Brand Management

Education

Degrees, certifications, and relevant coursework

University of Nairobi

Bachelor's Degree, Journalism & Media Studies

Studied Journalism & Media Studies at the University of Nairobi, focusing on media communication and journalistic practices. Gained foundational knowledge in media theory, production, and ethical reporting.