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@estherwachira
Results-driven marketing professional with expertise in digital strategies.
I am a results-driven Marketing and Communications Professional with over 6 years of experience in digital marketing, brand management, and strategic communications. My expertise lies in developing and executing ROI-focused marketing campaigns that optimize digital channels and generate qualified leads, driving significant revenue growth. I combine analytical thinking with creative storytelling to enhance customer engagement and improve conversion rates across various industries.
Throughout my career, I have successfully increased brand visibility and engagement through targeted digital marketing strategies. Notable achievements include boosting website traffic by 25% through strategic SEO optimization and generating over 4,000 qualified leads via targeted marketing initiatives. I am adept at utilizing data analytics to inform decision-making and continuously improve campaign effectiveness, ensuring alignment with business objectives.
As I continue to grow in my career, I am eager to leverage my skills in a dynamic environment where I can contribute to innovative marketing strategies and drive impactful results. I thrive in collaborative settings and am passionate about building strong relationships with stakeholders to support business growth initiatives.
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Work history, roles, and key accomplishments
Victoria Visa Consultants
Oct 2023 - Present (2 years 1 month)
Developed and implemented comprehensive digital marketing strategies aligned with business objectives to increase brand awareness and lead generation. Managed website content optimization, SEO strategy, and keyword research to improve organic search rankings and visibility.
Epesicloud Limited
Sep 2022 - Present (3 years 2 months)
Executed multi-channel marketing campaigns to drive brand awareness, lead generation, and customer acquisition. Implemented marketing automation strategies including email workflows, lead scoring, and nurturing sequences.
Sunspot Energy Solutions
Jan 2019 - Present (6 years 10 months)
Collaborated with the marketing manager to develop and implement targeted online marketing campaigns for renewable energy solutions. Created compelling content for website, social media, and marketing collateral to communicate brand value propositions.
Degrees, certifications, and relevant coursework
Bachelors in Journalism and Mass Communication, Journalism and Mass Communication
2014 - 2018
Completed a comprehensive program focusing on journalism and mass communication principles. Gained foundational knowledge in media studies, communication theories, and practical skills relevant to the field.
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