Open to opportunities

Maureen Mbithe

@maureenmbithe

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Remote-first digital content strategist with 10 years of experience working in multinationals.

Kenya

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What I'm looking for

Seeking a challenging new role in a dynamic organization where I can bring my expertise in digital strategy and content management to drive business growth and deliver results.

A seasoned digital strategist with extensive experience in remote team management and virtual collaboration. While leading a distributed team across 5 countries at ROAM Africa, I developed remote training programs and streamlined virtual workflows that enhanced cross-market productivity. This experience proved crucial for managing cross-cultural teams in a digital-first environment.

Most recently at Ogilvy-DigiTribe, I managed multi-market digital campaigns across Kenya, Uganda, and Tanzania, leveraging tools like Microsoft Planner, Teams, and SharePoint to coordinate successful product launches and award-winning campaigns. My strategic approach delivered significant wins including first place in Diageo Africa x Meta Reels Awards, driving 169M+ campaign impressions, and achieving a 2% increase in brand salience within one quarter.

I excel in autonomous work environments and virtual collaboration, using digital tools to maintain high performance across distributed teams. My track record shows consistent success in remote project execution, digital transformation, and virtual team leadership. Available immediately for new remote opportunities.

Experience

Work history, roles, and key accomplishments

Current

Creative Lead & Brand Owner

Current

Thaavu

Jan 2022 - Present (3 years 5 months)

● Lead business strategy and operations
● Manage end-to-end e-commerce operations including platform development, inventory management, and
customer service
● Execute digital marketing campaigns and strategies using Meta Ads platform
● Implement project management systems to streamline business processes and operations

Project Management Communication Problem Solving

Content Manager

Ogilvy - DigiTribe

Apr 2022 - Oct 2024 (2 years 6 months)

Key Responsibilities:
● Led multi-market digital strategies across Kenya, Uganda, and Tanzania for global brands including Smirnoff,
Baileys, and WhiteCap
● Managed strategic planning, execution, and performance tracking of digital campaigns
● Oversaw product launches and digital transformation initiatives across markets
● Directed cross-functional teams to deliver integrated marketing campaigns

Digital Strategy Content Management Stakeholder Management SEO Optimization Campaign Management Team Leadership Data Analysis Social Media Management Brand Management

Regional Content Team Lead

Roam Africa

Nov 2020 - Apr 2022 (1 year 5 months)

Led a remote team across five countries, enhancing performance through training programs and localized content strategies, while ensuring effective communication and project execution.

Team Leadership Content Management Digital Strategy Remote Collaboration Market Research Stakeholder Management Performance Tracking Strategic Planning

Content Manager

BuyRentKenya

May 2018 - Apr 2022 (3 years 11 months)

Led digital transformation initiatives for Kenya's leading real estate marketplace, significantly increasing user engagement and digital presence through strategic content and social media management.

Digital Strategy Content Management SEO Optimization Social Media Management Data Analysis Brand Management Crisis Management Performance Tracking Team Leadership

Content Creator

Socially Mo

Jan 2017 - Mar 2018 (1 year 2 months)

Created engaging digital content to enhance brand visibility and audience engagement for various clients, leveraging social media platforms effectively.

Content Creation Social Media Management Digital Marketing Copywriting Brand Management Performance Tracking Stakeholder Management Data Analysis Team Collaboration

Marketing and Communications Assistant

Sanergy

Jul 2016 - Mar 2017 (8 months)

Assisted in the development and execution of marketing strategies, contributing to brand awareness and communication efforts within the organization.

Marketing Strategy Communication Team Collaboration Content Management Data Analysis Stakeholder Management Digital Marketing Social Media Management Brand Management

Social Media Marketer and Administrative Assistant

Lifestyle Management

Jan 2015 - Jan 2016 (1 year)

Managed social media accounts and provided administrative support, enhancing brand presence and engagement through effective online communication.

Social Media Management Content Creation Digital Marketing Administrative Support Brand Management Team Collaboration Data Analysis Stakeholder Management Communication Skills

Sales Account Manager

Adwest Communications Limited

Jan 2014 - Oct 2014 (9 months)

Managed client accounts and sales strategies, contributing to revenue growth and client satisfaction through effective communication and relationship management.