Open to opportunities

Nicole Wadeya

@nicolewadeya

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Results-driven digital marketing strategist with 5+ years of experience.

Kenya

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can contribute to impactful marketing strategies and grow professionally.

I am a results-driven Digital Marketing and Communication Specialist with over 5 years of experience in journalism, sales, and strategic marketing. My expertise lies in scaling brand visibility and driving revenue growth through data-driven campaigns. I have a proven track record of leading cross-functional teams and delivering impactful solutions for global audiences.

In my current role as a Digital Marketing Officer at Xalco Limited, I spearheaded digital campaigns that increased engagement by 40% within three months. My efforts in revamping social media strategies earned me the recognition of 'Most Improved,' resulting in a 120% boost in follower growth. I am passionate about bridging cultural gaps and creating strategies that resonate with diverse audiences.

Previously, I served as a Sales Representative at Agizo, where I generated over $50K in pipeline revenue through targeted outreach and CRM management. My leadership experience includes directing a 60-member editorial team at Scooper News, where I elevated content quality and increased reader engagement by 25%. I am excited to leverage my skills and experience to drive success in future marketing endeavors.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Officer

Current

Xalco Limited

May 2024 - Present (1 year 4 months)

Spearheaded digital campaigns for Ujuzi Fursa Africa and Techskills360, increasing engagement by 40% within 3 months. Recognized as Most Improved for revamping social media strategies, boosting follower growth by 120%.

Digital Marketing Social Media Marketing Content Creation Campaign Management Data Analysis

Lead Editor

Scooper News

May 2021 - Present (4 years 4 months)

Directed a 60-member editorial team across 5 countries, streamlining workflows to meet 100% deadlines. Elevated content quality, increasing reader engagement by 25% through data-backed editorial guidelines.

Content Management Team Management Workflow Optimization Data Analysis

Sales and Communication Managerial

Rizziki.Activ

Jan 2019 - Present (6 years 8 months)

Pioneered content-driven sales strategies, expanding social media reach to 500K+ followers. Contributed to $1M profit pre-COVID by closing high-value deals and nurturing client partnerships.

Sales Strategy Content Marketing Social Media Growth Client Relationship Management Sales Closing

Sales Representative

Agizo (Ahidi Africa)

Generated $50K+ in pipeline revenue through targeted outreach (calls/emails) and CRM management. Achieved 85% client retention by building trust and delivering tailored solutions.

Sales CRM Outreach Business Development

Education

Degrees, certifications, and relevant coursework

Multimedia University of Kenya

Bachelor of Journalism & Communication, Journalism & Communication

Studied journalism and communication principles, focusing on media production, reporting, and strategic communication. Gained skills in content creation and public relations.

Kabarak University

Bachelor of Business Management & IT, Business Management & IT

Focused on business management principles combined with information technology applications. Developed skills in strategic planning, IT systems, and business operations.

Metropolitan School of Business & Sales

Contract Management Critical Thinking For Self Development, Contract Management Critical Thinking For Self Development

Completed a program focused on contract management and critical thinking for personal and professional development. Acquired skills in analyzing complex situations and managing contractual agreements.