Muthoni Mahinda
@muthonimahinda
Results-driven business and marketing professional with 18+ years of experience.
What I'm looking for
I am a results-driven business and marketing professional with over 18 years of experience in strategic brand management, business development, operations, and digital marketing. My expertise spans across various sectors including fintech, e-commerce, hospitality, and advertising, where I have successfully developed and executed marketing strategies that drive growth and improve efficiencies.
Throughout my career, I have led cross-functional teams and provided strategic mentorship to young entrepreneurs, fostering business growth and sustainability. My role as Business Operations Manager at Cloudpay Fintech resulted in a remarkable 49% revenue growth and a 55% increase in transaction value within just six months. I am passionate about empowering others and have organized impactful community projects, demonstrating my commitment to social responsibility.
Experience
Work history, roles, and key accomplishments
Business Mentor
KCB Foundation
Oct 2024 - Feb 2025 (4 months)
Provided strategic guidance and hands-on mentorship to young entrepreneurs, fostering business growth, sustainability, and innovation. Delivered targeted business skills training, including financial literacy, business planning, marketing strategies, and customer management.
Business Mentor
Capital Strategies Limited
Oct 2024 - Jan 2025 (3 months)
Provided strategic mentorship to young entrepreneurs to drive business growth and sustainability. Conducted training on financial literacy, marketing, business planning, and customer acquisition.
President
Rotary Club of Nairobi Gigiri
Jul 2022 - Jun 2024 (1 year 11 months)
Led a high-profile board of CEOs, business leaders, and directors to execute impactful community projects. Managed multi-phased projects worth $338,000, including water access and maternal health initiatives.
Business Operations Manager / Commercial Manager
Cloudpay Fintech (Creative Brands Group)
Jun 2023 - May 2024 (11 months)
Spearheaded product development, integrating Cloudpay and Lendi platforms for SMEs, achieving 49% revenue growth and 55% increase in transaction value within six months. Implemented Agile Project Management methodologies to streamline fintech product development, managing sprints and cross-functional collaboration.
Business Operations Manager
Creative Brands
Jan 2024 - May 2024 (4 months)
Led strategic initiatives to drive business growth and market expansion, developing corporate strategy for five business lines. Created Standard Operating Procedures (SOPs) and Service Level Agreements (SLAs) for cross-functional teams.
Consultant
Safaricom Investment Cooperative
Jan 2015 - Dec 2022 (7 years 11 months)
Mapped customer journeys and sales touchpoints, which led to an increase in net profit to USD 1.3M. This strategic analysis optimized sales processes and enhanced customer engagement.
Consultant
Harleys Limited
Jan 2015 - Dec 2022 (7 years 11 months)
Developed an e-commerce and digital marketing strategy, achieving 37.5% online sales growth within six months. This initiative significantly expanded the company's digital footprint and revenue streams.
Consultant
Up/Root Podcast
Jan 2015 - Dec 2022 (7 years 11 months)
Secured media features on prominent platforms, boosting brand visibility. Organized high-profile interviews with notable personalities, enhancing content appeal and audience reach.
Consultant
Park Inn by Radisson
Jan 2015 - Dec 2022 (7 years 11 months)
Planned a whiskey-tasting business networking event, attracting over 100 corporate guests. This initiative fostered valuable business connections and enhanced the hotel's corporate engagement.
Client Services Manager / Marketing Account Manager
Toucan East Africa
Mar 2012 - Jul 2013 (1 year 4 months)
Managed digital advertising campaigns for high-profile clients, optimizing social media and web performance. Introduced Agile Project Management practices for digital campaigns, improving workflow efficiency and cross-functional collaboration.
Digital Marketing & Sales Manager
Nation Media Group
Mar 2011 - Jan 2012 (10 months)
Increased brand awareness for major clients, reaching over 3 million users. Improved campaign Click-Through Rates (CTR) through data-driven digital strategies.
Education
Degrees, certifications, and relevant coursework
European Business University
Certificate, Strategic Management
Completed a certificate program in Strategic Management, focusing on advanced business strategies and leadership principles.
Africa Nazarene University
Bachelor of Commerce, Marketing
Obtained a Bachelor of Commerce degree with a specialization in Marketing. The curriculum covered core business principles, marketing strategies, and consumer behavior.
Advertising Practitioners Association & British Council
Certification, Advertising & Brand Management
Earned a certification in Advertising & Brand Management, enhancing expertise in developing and executing effective advertising campaigns and brand strategies.
Bank Administration Institute
Certification, Financial Services Management
Completed a certification in Financial Services Management, gaining specialized knowledge in the management and operations within the financial services industry.
LinkedIn Learning (PMI Endorsed)
Certification, Agile Project Management
Achieved Agile Project Management Certification through LinkedIn Learning, endorsed by PMI. This certification focused on agile methodologies and scrum practices for efficient project delivery.
Rotary International
Certification, Mentorship
Received a Mentorship Certification from Rotary International, demonstrating proficiency in guiding and supporting individuals in their professional development.
Rotary Club
Certification, Leadership Basics
Completed the Rotary Club President Leadership Basics Certification, focusing on essential leadership skills for managing and leading a Rotary Club.
Availability
Location
Authorized to work in
Social media
Job categories
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