At LVH, I built performance dashboards in Looker Studio and Google Sheets to bring multi-channel campaign data together and guide post-campaign strategy. Across my 3.5-year tenure, this work drove average year-over-year ROI improvements of 200%+.
I managed a $25K monthly marketing budget across approximately 114 regional campaigns per year and launched PPC campaigns across Google Ads, AdRoll, Instagram, Facebook, and LinkedIn. Newly launched channels saw performance improvements of 120–180%.
At Brain Power Portugal, I developed annual marketing and communication plans, managed CRM campaigns, and coordinated corporate events. In my later Marketing Manager role, I also handled press coordination, social media strategy, and the transition to an external agency.
Earlier, at Tetra Pak, I analyzed product and market data, including Nielsen data, to inform portfolio and competitive positioning. At Whirlpool, I managed campaigns across B2B and B2C channels for Whirlpool, Hotpoint, and Indesit.
