Open to opportunities

Joao Vitor Souza

@joaovitorsouza

Message

I’m a data-driven marketing professional turning analytics into measurable business outcomes.

Portugal

Message

What I'm looking for

I’m looking for a role where I can apply data-driven marketing and analytics to optimize performance with Python/SQL/ML, ensure compliance in large-scale digital environments, and collaborate cross-functionally to deliver measurable business outcomes.

I’m a data-driven marketing professional with 3+ years of experience across Brazil, Portugal, and Germany, combining hands-on expertise in digital campaigns, digital product management, and analytics. Currently, I’m completing a Master’s in Data-Driven Marketing (Data Science specialization) at NOVA IMS (Information Management School), and I focus on leveraging Python, SQL, ML, Power BI, and Google Analytics 4 to turn complex data into measurable business outcomes.

In my current role as a Content Analyst at Accenture, I conduct digital content reviews and data policy evaluations to ensure compliance across high-volume content pipelines, and I’ve contributed to a 15% improvement in review turnaround time. Previously, I managed end-to-end campaigns (reducing average cost-per-click by ~20%) and led product and content initiatives—achieving a 30% enrollment increase, ~25% improvement in course completion rates, and surpassing 250,000 YouTube views—while also using real-time POS data to drive a 12% uplift in product visibility scores as a Sales Manager.

Experience

Work history, roles, and key accomplishments

Current

Content Analyst

Current

Accenture

Nov 2024 - Present (1 year 8 months)

Conducted digital content reviews and data policy evaluations to ensure compliance with international regulatory standards. Supported quality assurance workflows, contributing to a 15% improvement in review turnaround time.

Digital Content Review Data Compliance Quality Assurance Cross Functional Collaboration

Sales Manager

IQOS

Mar 2023 - Dec 2023 (9 months)

Executed product activations across 10+ retail points in the Algarve region, meeting monthly placement targets. Used real-time POS data to adjust promotional strategy, contributing to a 12% uplift in product visibility scores.

Promotional Strategy Placements Stakeholder Management

Digital Marketing Specialist

Fitarias

Oct 2021 - Feb 2022 (4 months)

Managed end-to-end digital campaigns for 5+ client brands across Portugal and Brazil, reducing average cost-per-click by ~20% through A/B testing. Delivered monthly KPI reports and provided actionable recommendations to improve audience engagement rates.

Digital Campaign Management YouTube Google Ads Instagram Facebook A B Testing KPI Reporting Audience Engagement

Digital Marketing Specialist

CDW Treinamentos LTDA

Feb 2018 - Aug 2021 (3 years 6 months)

Managed the full product lifecycle for 8 distance-learning courses from ideation to launch, increasing enrollments by 30% over two years. Led cross-functional teams and improved course completion rates by ~25% through user interview insights and iterative product updates.

Product Lifecycle Management Distance Learning Social Media CRM Multimedia Production User Interviews User Journeys