Open to opportunities

Ricardo Bastardo

@ricardobastardo

Message

I grow brands through paid acquisition, campaign optimization, and data-driven strategy.

Portugal

Message

I'm currently growing client accounts at FULLVENUE, aligning paid media execution with business goals across Meta, Google, TikTok, and LinkedIn. I turn client needs into actionable briefs, campaign plans, reporting, and investment recommendations focused on ROI and acquisition efficiency.

Over five years, I've managed paid search, social, video, and display campaigns at IPG Mediabrands, Leadzai, Paginas Amarelas, and Carat Portugal. I've worked across B2B and B2C clients, using GA4, GTM, segmentation, testing, and performance analysis to improve conversions and maximize ROI.

Experience

Work history, roles, and key accomplishments

Current

Account Manager

Current

FULLVENUE

Jan 2026 - Present (7 months)

Manages strategic client relationships, aligning paid media execution with business goals. Plans, executes, and optimizes campaigns across Meta, Google, TikTok, and LinkedIn, focusing on ROI and acquisition efficiency.

Meta Ads Google Ads LinkedIn Ads ROI Optimization Client Communication performance reporting

Digital Media Campaign Executive

IPG Mediabrands

Sep 2024 - Dec 2025 (1 year 3 months)

Managed paid search, paid social, video, and display campaigns for the British Console Council across several markets. Owned campaign setup, optimization, reporting, invoicing, and performance analysis.

Paid Search Paid Social Video Advertising Display Advertising Campaign Optimization Reporting Google Merchant Center

Digital Campaign Manager

Leadzai

Jul 2022 - Apr 2024 (1 year 9 months)

Created and optimized Google, Meta, and LinkedIn campaigns for B2B and B2C clients. Analyzed campaign metrics to improve performance and maximize ROI, using GA4 and GTM for testing and tracking.

Google Ads Meta Ads LinkedIn Ads GA4 Google Tag Manager Campaign Optimization Data Analysis ROI

PPC Specialist

Paginas Amarelas

Aug 2020 - Jun 2022 (1 year 10 months)

Managed paid search and display campaigns across multiple advertising platforms. Optimized client portfolios and identified growth and upsell opportunities through performance reporting.

PPC Paid Search Display Advertising Campaign Optimization performance reporting Client Portfolio Management

Junior Media Planner

Carat Portugal

Jun 2018 - Mar 2020 (1 year 9 months)

Managed implementation and oversight of online campaigns across Google Ads and Facebook Ads. Supported media planning across digital, TV, OOH, influencer, radio, and press channels.

Google Ads Facebook Ads Media Planning performance reporting Client Portfolio Management