Rick Hanna

At Northspyre, I owned growth marketing and demand generation for a B2B SaaS platform, driving 70% of new pipeline opportunities in 2025 through inbound and paid acquisition programs.

I managed a $1.3M annual paid media budget, increased ARR per dollar spent by 83%, increased average deal size by 37% year over year, and generated 5.4x ROAS from LinkedIn Ads. I also built HubSpot lifecycle and nurture workflows, integrated multi-touch attribution, and used AI agents to optimize account lists, campaign analysis, and landing pages.

At Gartner Digital Markets, I built a demand generation and ABM program from the ground up, acquiring 150+ clients and generating $2M in revenue from inbound pipeline in its first year. I later scaled the model to Gartner Research & Advisory and presented pipeline performance to senior marketing and sales leaders.

Across agency, fintech, IoT, blockchain, events, and SaaS environments, I've led paid growth, website optimization, go-to-market campaigns, agencies, vendors, and teams. I bring 14 years of experience building repeatable pipeline-driving marketing programs.