Aaron Raymo
@aaronraymo
I’m a KPI-driven demand generation and growth marketing leader driving SaaS pipeline and new-logo revenue.
United StatesWhat I'm looking for
I’m a growth marketing and demand generation leader who’s built and scaled integrated pipeline engines across roles spanning 2011–2025, with a consistent focus on measurable outcomes like bookings, pipeline, and conversion.
In my most recent demand generation leadership work, I developed and executed multi-channel programs, created lead scoring and grading models, and optimized budget allocation using performance metrics like CPA, conversion rates, and ROI. I also built Hexure’s first fully integrated demand generation engine end-to-end, and at Jitterbit I generated 50% of annual new logo revenue globally (ARR), driving $25M in new logo pipeline.
Earlier, I helped create Syniverse’s global marketing campaign engine (growing from $250M to $400M in ARR), launched enterprise ABM campaigns generating $30M in new logo pipeline, and scaled revenue-oriented lead generation, content, and webinar/event programs. I partner closely with sales, leverage attribution and experimentation to improve the buyer journey, and build high-performing teams aligned with company objectives.
Experience
Work history, roles, and key accomplishments
Head of Demand Generation
Verity
Jul 2025 - Nov 2025 (4 months)
Developed and executed multi-channel demand generation campaigns (paid ads, content, email, SEO, ABM, social, and events) to generate qualified leads and accelerate pipeline growth. Built lead scoring/grading models and qualification processes in partnership with sales, while managing budget and improving performance using ROI-focused KPI analysis.
Director of Demand Generation
Hexure
Jun 2024 - Jul 2025 (1 year 1 month)
Strategized and executed persona- and funnel-based campaign programs to build the company’s first fully integrated demand generation engine. Architected end-to-end data workflows for attribution measurement, optimized the buyer lifecycle with A/B testing, and scaled marketing operations and tech stack to support future growth.
Head of Global Demand Generation
Jitterbit
Feb 2023 - Apr 2024 (1 year 2 months)
Led global demand generation and digital marketing, generating 50% of annual bookings and driving 24% ARR growth YoY through integrated website, social, paid, and organic search campaigns. Doubled website conversion rate (1.5% to 2.8%) and optimized performance by refining strategies based on campaign data and funnel trends.
Senior Director Marketing Campaigns
Syniverse
Dec 2018 - Jan 2023 (4 years 1 month)
Established Syniverse’s global marketing campaign engine for its mobile messaging platform, growing ARR from $250M to $400M and generating or influencing $54M in annual pipeline with $11M in revenue. Launched enterprise ABM campaigns generating $30M in new logo pipeline and led integrated outbound programs with SDR cadences, managed demand generation channels via Pardot, and directed buyer-journey
Senior Director of Marketing
Accent Technologies
Jan 2017 - Dec 2018 (1 year 11 months)
Grew ARR from $5M to $7.5M with 50% growth by building revenue-oriented lead generation, content marketing, and webinar/event programs. Increased pipeline generated from demand generation programs 106% YoY and formed the product marketing function covering messaging, positioning, and sales materials, while optimizing marketing operations and managing the marketing tech stack.
Director of Demand Generation
TriNet
Jul 2011 - Jan 2017 (5 years 6 months)
Scaled demand generation to contribute 35% of new annual bookings by managing an $8M annual advertising and brand-building budget across online and offline channels. Led SDR and demand generation teams to improve lead-to-pipeline conversion, and built marketing operations and data workflows to support the full funnel.
Education
Degrees, certifications, and relevant coursework
Northwestern University
Master's Degree, Predictive Analytics
Pursuing a Master's degree in Predictive Analytics at Northwestern University (in progress).
State University of New York at Plattsburgh
Bachelor of Science in Marketing, Marketing
Earned a Bachelor of Science degree in Marketing from the State University of New York at Plattsburgh.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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