Looking for a job

Zach Brown

@zachbrown

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I build scalable marketing systems that turn pipeline strategy into measurable revenue growth.

United States

Message

What I'm looking for

I'm looking to own revenue outcomes, build scalable conversion systems, and lead marketing teams across lifecycle, paid, pipeline, and growth programs.

I've built and scaled revenue programs across B2B SaaS and financial services, including G2's growth from early stage to more than $170M ARR.

At American Estate & Trust / Accuplan, I'm rebuilding the marketing foundation: CRM and reporting, paid acquisition, lifecycle programs, partner programs, and a five-stage acquisition engine with accountable ownership.

At G2, I owned pipeline strategy across net new, retention, and expansion, managed a $7.5M budget, and led global lifecycle and paid teams of 20 FTEs and 60+ freelancers. My programs improved adoption from 44% to 67%, grew review volume 130%, and generated $500K in upsell pipeline.

I'm a systems builder who likes owning a number, building the conversion machine behind it, and making that machine run without me.

Experience

Work history, roles, and key accomplishments

Current

Vice President, Marketing and Growth

Current

American Estate & Trust

Jan 2026 - Present (8 months)

Built weekly performance reporting into the executive team, giving leadership its first clear view of marketing activity. Created a shared documentation system for projects, goals, and channel plans, replacing tribal knowledge.

HubSpot Meta Ads Manager Campaign Strategy Lifecycle Marketing Partner Marketing Conference Marketing Marketing Automation CRM Reporting Segmentation Retargeting Lead Routing Workflow Automation

Director, Growth Marketing Strategy

Jan 2023 - Dec 2025 (2 years 11 months)

Owned pipeline strategy in partnership with Revenue leadership, aligning marketing programs to net new, retention, and expansion goals across enterprise accounts. Built and implemented a scoring model to prioritize high-value accounts, improving focus and efficiency of pipeline-generating ABM programs.

Senior Manager, Marketing Strategy

Jan 2022 - Dec 2023 (1 year 11 months)

Increased program adoption from 44% to 67% through improved targeting and process design. Drove 130% growth in review volume, strengthening acquisition signals and conversion.

Targeting Process Design Review Generation ABM LinkedIn Ads Digital Channels SLA Management Campaign Execution

Marketing Strategy

Jan 2020 - Dec 2022 (2 years 11 months)

Managed a global team executing email, paid media, and campaign programs. Built segmentation and tiering models to prioritize high-impact opportunities.

Email Marketing Paid Media Campaign Management Segmentation Tiering Cost Tracking

Operations Manager | Lead | Specialist

Jan 2016 - Dec 2020 (4 years 11 months)

Built and scaled outbound and lifecycle programs driving engagement and review generation. Managed campaign intake, prioritization, and execution workflows.

Outbound Marketing Lifecycle Marketing Campaign Management Workflow Management SOPs Quality Assurance Process Improvement Asana