Kristin Espinoza
@kristinespinoza
I build B2B demand generation programs that grow qualified pipeline and revenue.
United StatesWhat I'm looking for
At Power Digital Marketing, I build multi-channel B2B campaigns across paid, email, SEO, content, and ABM to generate demo requests, improve MQL quality, and grow enterprise pipeline. I manage a $200Kâ$220K MRR portfolio with approximately 90% client retention and have closed 10â15 service expansions.
Previously, I drove 60% year-over-year qualified-lead growth for B2B healthcare clients at Wonderist Agency and delivered 29% and 36% pipeline growth across two quarters at The Dentistry Collective. I use HubSpot, Salesforce, experimentation, persona-based messaging, and sales alignment to turn marketing activity into measurable revenue outcomes.
Experience
Work history, roles, and key accomplishments
Associate Account Director, B2B
Power Digital Marketing
Aug 2024 - Present (2 years 1 month)
Build and manage multi-channel campaigns across paid, email, SEO, content, and ABM, optimizing for demo requests, MQL quality, and pipeline contribution. Collaborate with sales to create outbound plays and co-marketing activations, and manage a $200K-$220K MRR portfolio with ~90% client retention.
Education
Degrees, certifications, and relevant coursework
University of Illinois
Master of Science, Strategic Brand Communications
Master of Science in Strategic Brand Communications from the University of Illinois.
California State University, San Marcos
Bachelor of Science, Business Administration: Marketing
Bachelor of Science in Business Administration with a focus on Marketing from California State University, San Marcos.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
Skills
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