At CallMiner, I owned North America enterprise demand generation for a conversation intelligence and AI software company, managing about $1M in annual budget. I improved Google Search performance over 12 months, increasing Sales Accepted Leads by 69% while reducing cost per SAL by 42%.
I launched CallMiner’s first YouTube campaign in the US and UK, generating more than 4.2 million impressions and 22,000 clicks. I also managed content syndication and media partners that produced more than 300 MQLs in a trailing 12 months.
At Rhino, I rebuilt the marketing technology stack for end-to-end attribution and led the Universal Analytics to GA4 migration. Optimized landing pages and targeted regional campaigns helped double conversion rate across paid search and paid social.
Earlier, at Lytics, I grew marketing-attributed SQOs by 39% and opportunities by 31% quarter over quarter. At WITHIN, I helped build its B2B marketing function, created an ABM program from scratch, and grew the MarketingPulse newsletter to more than 10,000 subscribers.
